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Senior Digital Marketing Manager (eCommerce / REMOTE)

Job title: Senior Digital Marketing Manager (eCommerce / REMOTE)
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: Yes
Reference: 427983
Contact name: Lizzette Khodak

Job description

Our client, a family of fashion brands, is looking for a Senior Digital Marketing Manager to join the eCommerce team. 

Senior Manager, Digital Marketing Responsibilities: 
•    Work with merchandising and sales teams to create a product lifecycle and digital communications calendar that guides all digital marketing: emails, paid ads, organic social, web site updates.
•    Work with developers and SEO specialists to ensure ongoing optimization of sites for search.
•    Identify and help create content that increases search opportunities using keyword analytics and brand-right storytelling.
•    Help identify ecom sales and ecom marketing metrics per brand.
•    Ongoing monitoring of sales and marketing results using dashboards, Shopify and GA. Engagement with agencies to ensure regular reporting. 
•    Oversee email marketing campaigns managed by outside vendors. Hands-on email creation when needed. 
•    Work closely with creative teams to create unique, goal-drive, compelling assets to be utilized across campaigns.
•    Employ storytelling capabilities to create an engaging, relatable, and authentic brand voice 
•    Manage day-to-day digital operations that adhere to long- and short-term goals.
•    Manage budgets related to responsibilities above.

Senior Digital Marketing Manager Qualifications :

•    Bachelor’s Degree 
•    3+ years in the digital marketing space within an eCommerce environment, preferably in apparel or beauty
•    1+ year of paid social management experience
•    Informed about SEO best practices 
Expired job
Expired job

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