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Senior Digital Product Manager (MarTech)

Job title: Senior Digital Product Manager (MarTech)
Contract type: Full-time
Location: New York
Discipline: Technology
Remote: No
Reference: 423073
Contact name: Lizzette Khodak

Job description

Our client, an American apparel company with huge global recognition, is seeking a Senior Digital Product Manager to join their Global MarTech Team. 

Senior Digital Product Manager Responsibilities:
  • Understand marketing and consumer engagement strategies of brands, and translate business strategies into technical capabilities and product roadmaps
  • Work closely with business product owner(s) to create and maintain a product backlog according to business value or ROI
  • Product management through entire lifecycle, including story gathering, defining done, building for outcomes, reporting on effectiveness through analysis & financial management
  • Take ownership of assigned scrum teams, and play an active role in mitigating impediments impacting successful team completion of release/sprint goals
  • Run demos, presentations, and stand-ups specific to your projects and initiatives to keep alignment with all contributing stakeholders
  • Utilize and stay current with modern platforms and methods
Senior Digital Product Manager Qualifications:
  • 8+ years of progressive IT experience with minimum 2 years of experience working in a product management, technical product owner or similar capacity
  • 2+ years of business analysis experience preferably in Fashion, Retail or CPG industries
  • Strong experience leading cross-functional teams to deliver marketing technology solutions or digital products using agile methodology
  • Experience with one of the major marketing automation platforms (Salesforce, Adobe, Marketo etc.)
  • Strong understanding of technologies and products in MarTech and AdTech space including Campaign Management, CRM, Email Service Providers (ESPs), Customer Service platforms, Loyalty platforms etc. 
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