Job description
YOUR POSITION:
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Lead strategy, roadmap, and end-to-end execution of lifecycle campaigns to increase conversion and success against KPIs by leveraging email and SMS
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Translate business goals into accurate delivery requirements, including but not limited to: specifying required designs, data, segmentation, targeting logic, and dynamic content requirement
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Work with Data Analytics team to analyze customer behavior data to produce actionable insights to embed into lifecycle campaigns that drive business strategies and value Design and lead implementation of a loyalty program that drives CLV with positive return on investment
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Establish strong relationships with Data Analytics, Marketing, and Creative cross- functional partners and with Ecommerce counterparts; collaborate on prioritization for roadmap
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Interpret campaign performance data and turn them into actionable business insights and campaign improvement recommendations
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Establish a rigorous analytical framework and manage the reporting and performance of all lifecycle initiatives; present regular performance updates to leadership and stakeholders
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Lead, mentor, and manage the CRM/lifecycle marketing team
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Evaluate and manage vendors and tools to execute an effective retention program including ESP, loyalty & referral, CRM & analytic tools, etc.
YOUR ATTRIBUTES:
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BA/BS 7+ years of experience in retention, CRM, or retention marketing within an ecommerce environment
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2+ years of experience managing and developing teams
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Proven track record of delivering measurable results (in terms of LTV, churn, etc.) through testing and optimization
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Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation
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Demonstrated ability to partner with stakeholders across marketing, creative, data analytics/ BI, and ecommerce roles to launch campaigns and manage vendor integrations
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Ability to work effectively cross-functionally and maintain strong professional relationships with team members and other various outside vendors
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Able to work with and analyze large data sets quickly, accurately, and efficiently
