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Senior Manager, CRM

Job title: Senior Manager, CRM
Contract type: Full-time
Location: New York
Industry:
Remote: No
Reference: 420287
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a leading meal subscription service looking for a Senior Manager, CRM to join their team!

 

Position Overview:

In this role you will deliver the best customer experiences across our marketing communications, channels and brands. This is an exciting opportunity to liaise between CRM, product, technology,  retention and customer care teams to find & address friction in the customer journey

 

Responsibilities:

  • Drive strategic and operational direction for triggered  transactional communications.
  • Analyze points of friction in customer interactions across teams
  • Coordinate communications across teams to ensure consistent messaging across site, app, and marketing channels.
  • Improve CRM data sharing
  • Dive into marketing communications to create a cohesive cross-channel  playbook supporting common asks in the customer journey
  • Design and implement multivariate testing (content, segmentation, subject lines) to continually improve effectiveness
  • Work with brand and creative teams to develop campaign assets, increase personalization
 

Qualifications

  • 5+ years of experience in CRM, email marketing, and project management
  • Experience with Salesforce Marketing Cloud and SQL plus
  • Strategic and analytical thinker
  • A scrappy team player, who will actively pitch in wherever necessary and is comfortable working in a fast-paced, high-growth environment
  • Skilled at marrying data & segmentation
Expired job