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Senior Manager, Cross Platforms and Analytics

Job title: Senior Manager, Cross Platforms and Analytics
Contract type: Full-time
Location: California
Discipline: Data
Remote: No
Salary: 110000 - 125000 DOE
Reference: 432705
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Our global entertainment client is looking for a Senior Manager who will leverage various data sources to develop analyses, insights, and forecasts in support of the client’s entertainment networks across linear and digital platforms.

The ideal Senior Manager candidate will be passionate about using data-driven insights to influence decision making in the TV industry. Along with strategic thinking, strong writing, and data visualization, they will be able to quickly learn, use, and draw insights from various research tools.


Senior Manager Responsibilities

  • Assist in all aspects of quantitative analysis across cable entertainment portfolio
  • Support development and maintenance of key portfolio optimization initiatives
  • Prepare executive dashboards for senior management at cable brand strategy meetings
  • Leverage various data sources (i.e., Nielsen, ComScore, Adobe/Omniture) and Content Evaluation/Analytics teams to generate streaming/cross-platform insights for shows and content shared across linear and streaming
  • Produce impactful regular reports around brand performance, content opportunities, viewing behavior, and landscape trends
  • Deliver strategic insights and recommendations via written memos and PowerPoint presentations for recurring and ad hoc requests across the portfolio
  • Provide support in forecasting both network and program viewership during key estimate cycles


Senior Manager Qualifications

  • 5+ years of Media research experience at a broadcast or cable network, streaming service, agency, or research vendor
  • 4-year bachelor’s degree or higher
  • Expertise working with Nielsen NPower (i.e., tracking, Reach & Frequency, Duplication, Segmentation)
  • Experience working with large data sets and visualization tools (i.e., Tableau, Domo)
  • Strong quantitative skills, including both analytical abilities as well as math proficiency
  • Ability to identify, distill, and articulate clear and actionable brand stories, insights and
  • Familiarity with new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)
  • Attention to detail, accuracy, and strong problem-solving abilities are crucial
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