Job description
Our client a powerhouse beauty brand is looking for a stellar Senior Manager or Director of Global Ecommerce to join their team in a freelance capacity through May 2023. The ideal candidate is local enough to work in a hybrid capacity out of the office in El Segundo but remote candidates will also be reviewed.
The INTERIM Senior Manager/Director, Global eCommerce (DTC) reports into the VP, Global Digital and will work closely with local direct-to-consumer ecommerce leads, sales ops, finance, marketing and creative teams as well as product teams to test new strategies and identify opportunities to accelerate the global DTC eCommerce business. We’re looking for an individual with an operational background and a highly business- and commercial-driven. The role will be required to manage inputs from local markets to deliver outputs that increase traffic and demand, and optimize P&L.
The INTERIM Senior Manager/Director, Global Ecommerce must be a self-starter who can work well across multiple teams and stakeholders, all the while managing competing priorities and the work of a Global Digital Platforms Manager and of a SEO Copywriter. The role also requires to work closely and provide guidance to a Digital Associate on SEO projects, specifically the blog.
The role requires superior communication and presentation skills, experience with performance tools and dashboards, as well as data-driven decision-making skills. The ideal candidate has progressive experience scaling high volume eCommerce businesses in Beauty/CPG/Startups. Subscription/retention business a plus.
JOB REQUIREMENTS
• BS/BA degree and interest in cosmetics industry required.
• 10 years’ experience in strategizing, planning and merchandising a DTC eCommerce business in a large CPG environment OR startup experience scaling to multi-million dollar businesses.
• Strong CRM background required, crafting business strategies to drive retention and revenue growth
• Advanced SEO knowledge preferred but not required
• Must be able to plan, coordinate and communicate across larger and cross-functional teams. Ability to partner with internal groups to drive adoption of best-in-class strategies. Advanced influential skills.
• Clear and effective written and verbal communication skills and ability to interact with all levels of end users. Familiar with executive level reporting and communication.
• Entrepreneurially spirited; self-starter and customer driven. Creativity in problem-solving.
• Flexibility and adaptability in an evolving business environment
• Strong interpersonal skills, with ability to build successful relationships within a team and cross-functionally. Able to clearly communicate eCommerce concepts to an audience with a wide variation in eCommerce experience.
• Ability to effectively present information to an individual or group, both written and verbally
• Highly organized with proven multi-tasking, follow-up ability and project management.
• Meticulous attention to detail, deadline oriented & works well under pressure
• Knowledge and curiosity of eCommerce best practices
• Ability to juggle multiple projects, and work within rigorous deadlines
• Knowledge of eCommerce sales reporting and analysis, A&P tactics and performance benchmarks and experience with data-driven strategies
• Experience in Demand Planning, Sales Forecasting and P&L management. Advanced math and analytical skills.
• Experience working with 3P providers and digital agencies
• Proficient with Google Analytics and market data tools (eNPD, Profitero…). Salesforce experience a plus.
JUDGMENT AND DECISION MAKING
This position will be responsible for the day-to-day management of DTC eCommerce and accelerating channel growth. A passion for eCommerce growth with a flair for operating necessities and a problem-solving mindset are required. Impact of decisions & communication will be highly visible, so strong decision making and communication skills are necessary. Role will be supervised by VP, Global Digital to ensure alignment of communication to various stakeholders.
JOB RESPONSIBILITIES
• Drive the company's unique point-of-view in eCommerce, online merchandising, and channel development to maintain and grow our category leadership. Understand competitive landscape and white space opportunities for differentiation and first mover advantage.
• Establishes and maintains Ecommerce channel KPIs and centralized reporting. Track and analyze DTC performance weekly, monthly, quarterly and annually to identify opportunities to bridge ecommerce sales goals and work in partnership with local e-commerce teams to execute. Identify competitor strategies and benchmark performance against Luxe and external brands. Synthesize performance metrics to share key learnings and revise strategies to optimize global team deliverables and activations.
• Assess the business to ensure top-line and bottom-line fundamentals are met across our local DTCs. Increase traffic and demand using P&L-friendly strategies including SEO. Lead the company's shift towards recurring revenue (retention) by providing strategic guidance and best practices to countries and global team partners.
• Manage the brands Digital Shelf for DTC to ensure assortment optimization, brand equity, customer centricity, and conversion optimization. This includes content, customer experience, online merchandising, and tool stack. Evangelize a test-and-learn mentality throughout the organization and educate other teams on best practices based on data-driven performance metrics.
• Create high visibility presentations with industry insights and best practice frameworks, including a worldwide internal eCommerce newsletter. Lead solution-oriented feedback sessions with internal stakeholders to identify channel blockers and pain-points across ecommerce levers: traffic, product, pricing and promotionality, content, advertising, supply chain, technology, replenishment, etc.
• Partner with Divisional and Global counterparts on identifying product and channel opportunities for eCommerce growth (from Google makeup search trends to social commerce best practices, etc.)
