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Senior Media Planner

Job title: Senior Media Planner
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Salary: 85000 -95000 DOE
Reference: 431914
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Our client is looking for a Senior Media Planner that will manage digital media strategy for our clients including live events, Broadway shows, Arts & Culture, and Attractions.

This role creates and executes digital media plans based on client objectives & budgets in collaboration with our internal team members. The Senior Media Planner provides in-depth analysis of the campaign progress in a way that translates to clear, actionable reporting for clients. This role oversees at least one direct report.

 

Senior Media Planner Responsibilities

  • Develop media strategy and approach to reach client goals and objectives
  • Attend internal and client-facing meetings, speaking to media campaign performance and strategy
  • Represent the agency’s POV on vertical-specific trends and the digital media landscape at large
  • Collaborate with Client Services & Creative Directors to provide plans that meet client objectives
  • Create annual and campaign-specific cross-platform tactical media plans, identifying KPIs and generating ongoing testing plans
  • Monitor campaign performance and recommend optimizations, in collaboration with Media Buyer team
  • Provide insights for client-facing reports; deliver report presentations to clients as needed

Senior Media Planner Requirements

  • A minimum of 3 years of experience in digital media planning
  • Experience with/working knowledge of two or more of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience;
  • Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Previous experience with Google Analytics
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Ability to successfully deliver client-facing presentations
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