Job description
Our client, a multicultural agency in Long Beach is looking for a Senior Media Planner to join their team!Full time, direct hire
Hybrid in Long Beach - 2-3 days onsite
About the role:
The Senior Media Planner constructs the strategic foundation for media plan development and makes sure all tactics are grounded in these guiding strategic principles. He/she works closely with clients and all internal/external partners, coordinating parties to ensure streamlined communication is achieved and tactical plans are delivered and executed in a timely and accurate manner.
Media Planning/Execution
• Development and presentation of sound, strategic multicultural media plans based on client marketing direction, knowledge on media landscape and the use of media research. Plans typically include analysis and recommendations on audience targeting, support level, geography and budget
• Lead planning work; receive, interpret briefs and oversee media plans that excite the client and deliver against their objectives
• Oversee assigned coordinator(s) in the development and implementation of national media campaigns
• Input into measurement plans and post campaign reporting - produce insightful analysis, demonstrating the effectiveness of our planning and goal tracking
• Work cross functionally with internal teams including client services, creative, strategy, media analytics, buying, finance etc.
• Utilization and knowledge of syndicated media, research, data resources (GWI, MRI/Simmons, and Nielsen Media Impact ), and other industry research and clients’ historical media activity reports to develop media plans
Expired job
