Job description
Client Overview:
Our client is a cruelty-free skincare company seeking an SEO Manager to join their team.
SEO Manager Overview:
As the SEO Manager, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO. You will play a critical role in improving visibility of our client’s message and content, working alongside Product Marketing, Demand Generation, and Editorial.
SEO Manager Responsibilities:
- Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns
- Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support
- Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities
- Propose hypotheses and conduct tests to improve traffic, engagement, and conversions
- Document strategy for major events and tentpole topics and conduct post-analysis afterward
- Run reports, measure performance, and share analysis with stakeholders. Propose improvements/alternative approaches
- Educate stakeholders with regular editorial trainings, new best practice documentation, and wider team presentations
- Regularly report on trends, case studies, and performance using Google Analytics and SEO tools such as SEMRush and Moz
- Perform content audits and technical site audits
- Monitor traffic following algorithm updates and act fast to recover after traffic drops
- Apply top-to-bottom management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.
- Support content migrations and post-migration analysis & recovery
- Lead ad hoc SEO projects to support the brand and the centralized SEO Team
- Keep abreast of the latest SEO developments and news, especially as it pertains to technical aspects of sites
SEO Manager Qualifications:
- Bachelor’s degree preferred
- 3-5+ years’ planning, developing, and implementing SEO strategy
- Passion for data and insights
- Strong SEO copywriting skills and adherence to the highest standards of SEO
- Knowledge of HTML/CSS
- Proficient with Conductor, Screaming Frog, MOZ, Google Analytics, and WebTrends
- Clear and effective written and verbal communication skills and ability to interact with and present to all levels of the business
- Excellent organizational and time management skills and the ability to multitask and deliver under tight deadlines
Expired job
