Job description
Client Overview:Our client was founded by makeup artist and beauty expert, with the mission of celebrating individuality, creativity, and self-expression – balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients.
ROLE DESCRIPTION:
Our client is looking for a proactive social-native individual who will work collaboratively with the Marketing and Creative teams to drive the brand’s social media marketing efforts across multiple owned channels, including new platforms as they arise. The Social Media Content Associate will partner with the Marketing team to ideate and strategize engaging social content strategies and help create some in-house content to support brand storytelling and core/new products. The ideal candidate will be someone who loves storytelling and beauty, likes being part of a small but mighty team and wants to grow with the brand, and is organized with great communication skills.
RESPONSIBILITIES:
? Partner with Marketing and Creative to ideate, plan and execute daily social content - including storylines, caption copy, shooting/editing social-native content (iphone stills + video) - for Instagram and TikTok
? Collaborate with the Marketing and Growth teams to plan the social calendar and strategic approach for TikTok, Instagram and YouTube, with a focus on creating brand awareness, growing the community, and education/conversion.
? Ensure social content is aligned with the brand aesthetics, messaging, identity and meets the business needs.
? Engage with Community, inclusive of influencers, on brand platforms
YOU ARE:
? Experienced working on brand social media account (ideally 4-5 years of experience)
? Knowledgeable about Instagram, TikTok, Pinterest, YouTube and other social media best practices
? Knowledgeable about platform algorithms / social media metrics to determine content ideas and engagement
? Left and right brain, creative and analytical
? Passionate about beauty, storytelling and content
? Proficient with Photoshop and Keynote
? Detail oriented with experience managing content creation and project calendars
Salary: 95,000-110,000 DOE
Location: 4 days onsite in Dumbo, Brooklyn (Fridays are remote)
