Job description
Our client is seeking a Social Media Analytics Manager who will work closely with the VP of Media Strategy and Analytics and the Senior Paid Media Manager to understand what is happening on our clients’ digital Paid Media channels (Social, Google, AMS, etc.), Organic Social channel (Instagram, Facebook, Pinterest, TikTok, etc.), draw keen insights on all objectives and performance metrics and propose recommendations on how to improve upon and evolve our strategies for success.
Specifics:
Paid Social Top of Funnel - landscape, targeting/segmentation, creative knowledge, data, reporting
Paid Social Conversions - landscape, targeting/segmentation, creative knowledge, data, reporting
Paid Search - keyword strategies, conversion strategies, data, reporting
Paid Google Suite (Display, YouTube, Shop Ads) - keyword strategies, conversion strategies, creative knowledge, data, reporting
Organic Social reporting - landscape, content strategies, platform strategies, sentiment, creative knowledge, data, reporting
Paid Media Audits - past performance, insights for future activity
Organic Brand Audits - data, creative insights, sentiment, and audience insights
Paid and Organic Competitive Audits
Providing clients with key insights and analysis that tells them the story of their numbers rather than just showing them data.
Your abilities to relate the data to business goals will allow that information to further engage and encourage actions from our audiences, thus increasing growth and profitability.
Always discerning the “why” for performance changes.
Knowledge of the interconnectivity and importance between data reporting, strategy, creative and paid media.
Innovative methods to make data reporting the impetus of ideation and consumer psychology.
Knowledgeable data-driven analytical marketer with a firm grasp of business and media KPIs — and the ability to make recommendations to improve performance
A great multi-tasker with excellent organization skills
Proactive, resourceful, and inquisitive; desire to learn more and expand skills
Professional, fun, and a great team player
As an Analytics Manager this is what you have under your belt:
Over 4 years of data analysis background
Agency-side social analytics experience working with brand pages with millions of fans
Advanced Excel techniques such as lookups, pivot tables and custom scripting
Experience in creating, defining, and maintaining Paid Media dashboards using Google Docs, public APIs, Excel macros or other methods and presenting to senior management
Advanced knowledge of Facebook Ads Manager, Google Ads Platform (Search, Display,
Discovery, YouTube), Social Ads Platforms (LinkedIn, Twitter, TikTok, Snapchat, etc.), Amazon Advertising
Intermediate knowledge of Programmatic Display and OLV
Be introduced to the Strategy, Creative, Client Relations and Paid Media teams to capture a holistic understanding of our methodology and values
Learn specific systems and technologies that we utilize
Collaborate with Client Services to download on client needs and what we have been scoped to provide as it relates to reporting
Meet with each team member to understand their knowledge in the realm of reporting and
figure out ways to arm them with the data needed to succeed.
Coordinate plans to take over reporting and analysis responsibilities with the VP of Media