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Social Media & PR Manager

Job title: Social Media & PR Manager
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Reference: 425905
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

SOCIAL MEDIA & PR MANAGER

Overview:

As the Social Media & PR Manager, you’ll have your finger on the pulse of today’s rapidly evolving social landscape. You will be responsible for actively telling and expanding upon the brand story while working with cross-functional teams to create content, build out editorial calendars, and drive customer engagement.

 

Responsibilities:

 

  • Develop strategy and produce cross-platform social media content across Instagram, TikTok, Facebook, Pinterest, and other emerging platforms, with an emphasis on Instagram & TikTok
  • Create and build strong social performance in key brand metrics including engagement, reach, impressions, positive net sentiment, response rate
  • Manage social content, storytelling, brand initiatives, and content calendar with cross-functional partners
  • Manage influencer outreach and partnerships, gifting, and PR requests
  • Leverage consumer insights and post-performance when developing content and briefs, reporting out on this performance to cross-functional stakeholders
  • Create copy for all social posts in accordance with brand tone of voice

 

 

Qualifications:

 

  • 3-5 years of experience in social media marketing, preferably within fashion or accessories
  • Deep understanding across all social platforms, with strong knowledge of TikTok, Instagram, Facebook, Pinterest, and a keen eye for emerging platforms
  • Experience working closely with company stakeholders
  • Experience with influencer outreach, influencer partnerships, gifting and PR requests
  • Experience with social media content production, calendar management, shot lists, etc
  • Social Media analytical reporting experience
  • Strong written communication skills, including copywriting, proofreading, and editing
  • Strong attention-to-detail enabling you to manage multiple projects at one time and achieve deadlines
  • Solutions-oriented problem-solver, creative and curious mindset
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