Job description
SOCIAL MEDIA & PR MANAGER
Overview:
As the Social Media & PR Manager, you’ll have your finger on the pulse of today’s rapidly evolving social landscape. You will be responsible for actively telling and expanding upon the brand story while working with cross-functional teams to create content, build out editorial calendars, and drive customer engagement.
Responsibilities:
- Develop strategy and produce cross-platform social media content across Instagram, TikTok, Facebook, Pinterest, and other emerging platforms, with an emphasis on Instagram & TikTok
- Create and build strong social performance in key brand metrics including engagement, reach, impressions, positive net sentiment, response rate
- Manage social content, storytelling, brand initiatives, and content calendar with cross-functional partners
- Manage influencer outreach and partnerships, gifting, and PR requests
- Leverage consumer insights and post-performance when developing content and briefs, reporting out on this performance to cross-functional stakeholders
- Create copy for all social posts in accordance with brand tone of voice
Qualifications:
- 3-5 years of experience in social media marketing, preferably within fashion or accessories
- Deep understanding across all social platforms, with strong knowledge of TikTok, Instagram, Facebook, Pinterest, and a keen eye for emerging platforms
- Experience working closely with company stakeholders
- Experience with influencer outreach, influencer partnerships, gifting and PR requests
- Experience with social media content production, calendar management, shot lists, etc
- Social Media analytical reporting experience
- Strong written communication skills, including copywriting, proofreading, and editing
- Strong attention-to-detail enabling you to manage multiple projects at one time and achieve deadlines
- Solutions-oriented problem-solver, creative and curious mindset
Expired job
