Job description
Social Media Buyer
Initial 2-month Contract, possibility of extension or conversion to full-time
100% remote, must be able to work ET hours
Estimated start date: ASAP
NOTE: any one hired must sign an NDA and cannot work on any other pharma work at the same time!
40 hrs/week
Job Description:
The role of the Social Media Buyer is to flawlessly build, analyze and support paid social campaigns for a variety of clients. Candidate will have a keen understanding of social and ability to leverage various ad types and objectives to drive results.
Responsibilities:
• Primary owner of social campaign trafficking, optimization, troubleshooting and reporting for a portfolio of managed accounts.
• Provide consistent optimization of social campaigns to exceed client expectations.
• Create and monitor advertising campaigns using the proprietary platform across various social media channels including Facebook, Twitter, LinkedIn, Pinterest, and Snapchat.
• Recommend, implement and report optimization recommendations for performance improvement to advertiser or agency.
• Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
• Monitor daily social campaign pacing and performance to exceed client KPIs and expectations.
• Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing.
• Brainstorm and implement new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients.
• Manage internal and external communication during all phases of an active social campaign lifecycle.
• Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.
Requirements:
• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• 1-3 years of direct social media experience required; experience working in a media planning or buying position
at an advertising or media agency preferred.
• Intermediate Excel skills: comfort with pivot tables is a MUST.
• Experience in working with large datasets and performing quantitative analysis.
• Demonstrated critical thinking ability.
• Proven ability to manage multiple projects at a time while paying strict attention to detail.
• Competency in mathematical concepts
• Ability to work as part of a team and adapt to a fast-paced environment
• Demonstrate proactive ability to help other group members outside of immediate team
• Ability to write clearly and concisely
Preferred Qualifications
Knowledge of Facebook Ad Manager a plus