Job description
As our Social Media Content Creator, you live and breathe social media day in and day out. You are an avid user of all of the biggest social platforms – Instagram, Twitter, TikTok, Facebook, and YouTube – and know what it takes to develop highly engaging and breakthrough content. You’re able to autonomously concept, produce, and edit content and constantly experiment with new ways to connect with followers. You’ll also be part of a team that's integral to building deep relationship with our pet parents and harnessing the power of their stories for our marketing efforts.
Responsibilities:
· Develop and drive end to end execution of concepts for highly engaging and compelling content across all of our social media platforms, including Instagram, Twitter, TikTok, Facebook, and YouTube
· Produce and edit all social media creative, including photography, video, and copywriting that’s uniquely tailored to the nuances of each social platform
· Execute 3-5 unique video concepts per week across Facebook and Instagram
· Have a track record of growing a large, engaged social following
· Collaborate on creative strategy by brainstorming with internal and external teams on ideas that will grow social communities and foster higher engagement
· Stay up to date social media platforms, trends, tools, design and strategy; recommend and implement best practices and new approaches when appropriate
· Monitor, listen, and respond to social followers while building deep, emotional connections
· Harness insights from social listening to share with cross-functional teams on a regular basis
· Deliver analysis of social media campaign performance and insights to apply moving forward
Qualifications and Experience:
· Marketing degree is welcomed but not required with relevant work experience
· 2-3 years of experience with proven creative & executional expertise, including producing, and editing videos and photography
· A compelling portfolio of professional and personal creative assets
· In-depth knowledge of all major social media platforms, including Instagram, Twitter, TikTok, Facebook, and YouTube
· A relentless curiosity in emerging platforms and ability to evaluate their fit with the brand
· A creative mind that's willing to challenge our marketing efforts to date and apply their own vision for bringing the brand to life across all social channels
· Deeply embedded in all things social media and internet culture
· Proven ability to effectively communicate in written, visual, and video formats
· Excellent social customer service skills rooted in empathy, advocacy
