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Social media Director(CPG)

Job title: Social media Director(CPG)
Contract type: Full-time
Location: Van Nuys
Discipline: Marketing
Remote: No
Salary: $160-170k
Reference: 465923
Contact name: Natalie Cronenbold

Job description

What You'll Do:

We are looking for an experienced and passionate content creator with proven innovative brand based social media skills to lead Munchkin and Curio Social Media teams.   This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company. 

Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

Social Media
Lead the overall management and growth social media platforms globally
Help develop social media and content strategies that align with each individual company initiatives
Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
Work closely with agency, Brand, and Marketing teams to support campaigns
Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
Oversee and lead editorial calendar that incorporates overall social media strategy
Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
Manage and lead Social Media in-house team
Agency Management
Working under the direction of the Sr. Director, Corp Communications, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
Other duties as assigned
10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required.
Experience building and leading an award-winning team with demonstrated EQ and people management skills
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
Strong and proven business acumen
Expertise in social data analysis and measuring KPIs impactful to the business
Strong experience reporting ROI to senior leadership
Analytical skill and the ability to use digital tools to find actionable insights through data
A collaborative nature with finesse in developing relationships cross-functionally
Global experience is required
We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity.  We focus on supporting employee development and growth.

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