Social Strategist / Paid Social Manager

Our client is seeking a Social Strategist / Paid Social Manager to join their team in this remote opportunity. This is a part time, on going contract working around 20 hours/week. Weekly hours will scale down depending on campaign that is running.

Ideal Candidate: will have at least 4+ years of paid social strategy and campaign management experience with proven success optimizing consumer campaigns, particularly on Meta Ads Manager.

Role Overview:

We’re seeking an experienced Social Strategist / Paid Social Manager to lead the planning, execution, and optimization of paid social campaigns—primarily B2C with some B2B. You’ll help shape and scale an advocacy-focused digital program, using insights and performance data to drive strategy and creative evolution.

This role blends strategy and hands-on execution. You should be comfortable developing high-level social plans while also managing day-to-day tasks like adjusting campaigns, running A/B tests, and optimizing in real time.

Key Responsibilities:

Paid Campaign Management & Optimization

• Plan, launch, and optimize paid social campaigns across Meta, Instagram, LinkedIn, and additional platforms.

• Make ongoing in-platform adjustments—refreshing visuals, rotating creative, refining audiences, and running A/B tests.

• Ensure all assets follow platform best practices and align with KPIs.

Strategy & Social Mapping

• Develop the full social strategy and channel roadmap for an advocacy-focused campaign.

• Identify opportunities to expand reach, improve engagement, and evolve the program as it scales.

• Balance high-level strategic thinking with hands-on execution.

Analytics & Reporting

• Build reporting dashboards and deliver clear, actionable insights on performance.

• Communicate what’s working, what isn’t, and recommend data-driven adjustments.

• Provide guidance on optimizing creative, budgets, and channel mix into 2026–27.

Creative & Content Collaboration

• Partner with internal teams to create fresh, on-brand assets that support continuous testing and campaign growth.

• Ensure messaging, visuals, and targeting stay aligned across platforms.

Qualifications:

• 4+ years of experience in paid social strategy and campaign management.
• Proven track record executing and optimizing consumer-focused paid social campaigns.
• Expertise across Meta Ads Manager; experience with other platforms a plus.
• Deep knowledge of KPI frameworks and performance metrics, with the ability to translate results into strategic adjustments.