Job description
Sr. Digital Media Buyer
Client Overview:
Our client is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands.
Sr. Digital Media Buyer Overview:
Our Insurance client has a brand new full-time, direct-hire Senior Digital Media Buyer - Fully Remote! You can be a part of our industry-leading team, who are working to simplify and transform how people navigate the insurance buying process.
Sr. Digital Media Buyer Responsibilities:
-Plan and execute comprehensive digital marketing campaigns across multiple platforms, including, but not limited to Facebook, Google, Taboola, and Yahoo Gemini
-Measure and Optimize performance of digital marketing campaigns using front-end statistics to back campaigns into specific CPL and ROI targets
-Build and analyze campaign reports; identify trends and insights; and present and execute on recommendations
-Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably.
-Stay up to date on industry trends regarding new platforms, tools, and competitor data
-Optimization of the conversion funnel using A/B testing focused on improving conversion rates and improving on-site experience
Sr. Digital Media Buyer Qualifications:
-4 years’ experience in running digital performance marketing campaigns with specific ROI goals in display, native, and social
-Experience with managing campaigns across multiple platforms including search, display, native, and social
-Working knowledge of Google Analytics, Google tag manager, and A/B testing platforms such as VWO or Google Optimize
-Exceptional organizational and task management skills
