LinkedIn Ad
< BACK TO JOBS

Sr. Media Planner

Job title: Sr. Media Planner
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 429909
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Position Description:

 

 The Sr. Media Planner position will be responsible for the planning of all Asian consumer media for our Client’s accounts, overseeing the work of the ACM planners/buyers for our Client. In addition to providing media planning support to the general market integrated media team in other accounts. This position provides a fantastic opportunity to develop higher expertise in two of the fastest growing areas in media: Multicultural and digital. Direct Report The Sr. Media Planner position will be reporting directly to the VP, Media Director for Multicultural. 

 

Responsibilities:

 
  • Supports the Asian Consumer Marketing team in the development of media objectives, strategies, tactics, and channel selection
  • Researches and gathers data insights to assist in the preparation of media planning 
  • Aids in the development of target consumer profiles 
  • Evaluates and sets communication goals by channel, and holistically 
  • Evaluates wide range of media vehicles to determine plan application 
  • Generates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapes 
  • Oversees negotiations and buying of all ACM TV, Radio, Print, OOH/sponsorships, and digital streaming vehicles 
  • Keeps current on media trends 
  • Responsible for developing the skill and knowledge base of junior associates 
 

Qualifications:

 
  •  Bachelor’s degree (B.A.) Marketing, Communications, Advertising, or related field 
  • 4+ years agency/media planning experience with Asian Consumer Marketing 
  • Fluent (reading/writing) in Mandarin and/or other Asian languages (preferable but not required) Strong understanding of media fundamentals 
  • Strong knowledge of MS Suite (Microsoft 365, Word, Excel, and PowerPoint) 
  • Knowledge and experience with Strata/SBMS, Basis and Advantage
Expired job