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Sr. Media Planner (QSR)

Job title: Sr. Media Planner (QSR)
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 429906
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Description:

 

 Manages the day-to-day process of all media planning efforts for Clients of responsibility. 

 

Responsibilities:

 

 • Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility. 

• Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns. 

• Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary. 

• Writes plan presentations. 

• Recommend, evaluate and integrate emerging media opportunities. 

• Write POV’s. 

• Demonstrate a complete understanding of the Client’s business. 

• Implements the management of daily tasks in support of the media product. 

• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules. 

• Foster a good working relationship with account and client teams to facilitate flawless execution of plans. 

• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience. 

• Calculates reach and frequency of potential media vehicles. 

• Confers with media representatives to evaluate best placement. 

• Gathers statistics and prepares media plans with directives to guide the buying process. 

• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising. 

• Keeps current on media trends. 

• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities. 

• Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team. Position Description Davis Elen Advertising Los Angeles, CA Position Title: Senior Media Planner 2 12/7/2021 

• Lead team in setting strategies for developing media plans.

 

 Qualifications:

 

• Bachelor’s degree (B.A.) from a four-year college or university required. 

• 5 + years of Media Planning experience required. 

• QSR and Automotive is a plus. 

• Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail. 

• Must be proficient in Microsoft Power Point and Excel. 

• Strong quantitative and analytical skills. • Strong mathematical abilities required. 

• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities. 

• Ability to handle multiple tasks required. 

• Strong presentation skills preferred. 

• Excellent time-management skills

Expired job