Supervisor, Social Strategy

Job title: Supervisor, Social Strategy
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Reference: 412728
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

What You’ll Do
Social Media Strategy & Planning – 35%
• Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
• Lead strategic social plan development in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
• Drive team brainstorms to kick off plan and consideration set development
• Develop POVs around relevant trends, tools, and emerging opportunities within paid social media
• Own creation, development, and presentation of media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Oversee the completion of internal team and client facing financial tracking documents
• Manage the development of proposals for paid social media campaigns across active client roster
• Responsible for maintaining team deliverables calendars

Relationship Development – 25%
• Partner closely with other teams (Business Solutions, Investment, Traffic, Operations, Social Marketplace), building cross team relationships and incorporating relevant extensions
• Own relationships with key partners during planning process, including Partners and Creative Agencies
• Proactively anticipates and fields requests/questions from internal teams and clients
• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
• Effectively build trust and establish positive relationships with clients
• Collaborate with leadership to identify problems and recommend solutions, escalating situations or challenges appropriately

Reporting – 10%
• Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations
• Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as needed
• Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign, proactively communicate any issues to internal teams or clients
• Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results

Team Development & Mentorship – 25%
• Mentor and develop junior team member(s), creating growth plans and providing clear career goals
• Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
• Provide education and training on best practices, media principals, and industry at large
• Participate in interview process for junior team members roles
• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Learning & Development – 5%
• Attend agency learning sessions and vendor meetings
• Take initiative, as applicable, as it relates to leading and presenting internal trainings
• Participate in internal learning and development opportunities

Who You Are
• A strong writer and presenter
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Interested in the social landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience
• 3+ years previous paid social media experience
• Understanding of marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Comfort owning and managing budget/investment levels in social media
• Experience with dashboards of multiple social media platforms


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