Job descriptionJob Description: Technical Marketing Engineer - Web Development
We are seeking a highly skilled and motivated Technical Marketing Engineer with expertise in Web Development to join our client’s dynamic team. As a Technical Marketing Engineer, you will play a crucial role in driving the success of web development projects and promoting products and services to a wider audience. This position requires a deep understanding of web development technologies and a passion for marketing and sales.
- Collaborate with the marketing and sales teams to develop and execute effective marketing strategies for our web development products and services.
- Conduct market research to identify customer needs, preferences, and trends in the web development industry.
- Create compelling marketing content, including website copy, blog posts, case studies, and social media updates, to generate leads and drive customer engagement.
- Develop and deliver technical presentations and demonstrations to showcase the features and benefits of our web development solutions.
- Collaborate with cross-functional teams, including product management and engineering, to gather technical requirements and ensure the successful delivery of web development projects.
- Provide technical support and guidance to the sales team during customer engagements, including product demonstrations, proof of concepts, and solution architecture discussions.
- Stay up-to-date with the latest web development trends, technologies, and best practices to drive innovation and maintain a competitive edge.
- Assist in the creation and execution of webinars, workshops, and other marketing events to educate customers and prospects about our web development offerings.
- Monitor and analyze the performance of marketing campaigns and initiatives, and provide recommendations for improvements based on data-driven insights.
- Bachelor's degree in Computer Science, Web Development, Marketing, or a related field.
- Strong understanding of marketing principles and strategies, with experience in creating marketing content and collateral.
- Excellent communication and presentation skills, with the ability to effectively convey technical concepts to both technical and non-technical audiences.
- Strong analytical and problem-solving skills, with the ability to gather and interpret data to drive marketing decisions.
- Experience with project management methodologies and tools, with the ability to manage multiple projects and priorities simultaneously.
- Knowledge of SEO best practices and digital marketing techniques is a plus.
- Ability to work independently and as part of a team, with a proactive and self-motivated attitude.
- Prior experience in a technical marketing or sales engineering role is highly desirable.