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VP of Global Marketing

Job title: VP of Global Marketing
Contract type: Full-time
Location: Foothill Ranch
Discipline: Beauty
Remote: No
Reference: 440531
Contact name: Lauren Cervantes

Job description

Our client, a global beauty brand located in Orange County, is seeking a growth-minded individual who is passionate about cosmetics to drive and lead our global marketing efforts through avenues such as in-person selling, events, printed collateral, ecommerce and digital marketing. The ideal candidate is a storyteller who seeks to know their audience and crafts compelling programs to inspire action. We are looking for someone with a track record of driving key business metrics, measurable results and winning creative ideas. This role functions with a high amount of collaboration with cross-functional teams, while also managing a large marketing organization. As such, this person needs to have strong influencer qualities and a desire to build positive culture and relationships in the organization.

The Vice President of Global Marketing is responsible for developing and executing a comprehensive marketing strategy that drives the full lifecycle of our independent salesforce & our customers with strategies for brand awareness, demand generation, acquisition, retention and others. The VP will lead a team of marketing professionals and work closely with other departments to ensure that marketing initiatives align with overall business objectives.

· Develop and execute a marketing strategy that supports the company's business goals and objectives.
· Lead the product marketing team in concepting and managing our portfolio of over 300 skincare, color and neutraceutical products.
· Develop & lead integrated go-to-market strategies for all product and promotional campaigns globally.
· Support the company’s digital transformation and ecommerce upgrade by developing and executing digital marketing strategies including messaging.
· Analyze and report on marketing metrics and make data-driven decisions to continuously improve marketing effectiveness.
· Manage the company's brand, brand development and brand reputation including overseeing the creative team as well as the teams responsible for media relationships, messaging and positioning and, strategic partnerships.
· Lead and manage a team of marketing professionals, including setting goals, providing guidance and mentorship, and evaluating performance.
· Manage the marketing budget and allocate resources effectively.
· Stay current with industry trends, market intelligence, and competitive analysis, and incorporate insights into marketing strategies.
· Oversee and strategically guide customer service team in a full-loop customer experience process.

· Bachelor's degree in marketing, communications, or a related field.
· A minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
· Cosmetics experience is an advantage, consumer products experience is a must.
· Direct Sales experience is an advantage, ecommerce and influencer experience is a must.
· Proven track record of developing and executing successful in-person, guerilla, ecommerce, digital-marketing campaigns.
· Experience managing SEO, SEM, Acquisition strategies as well as fully versed on the latest social media marketing capabilities.
· Strong leadership and team management skills.
· Excellent communication, interpersonal, and presentation skills.
· Ability to think strategically, query and analyze data, and make data-driven decisions.
· Knowledge of marketing technologies and tools.
Expired job
Expired job

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