LinkedIn Ad
< BACK TO JOBS

Web Analytics Manager

Job title: Web Analytics Manager
Contract type: Full-time
Location: Phoenix
Discipline: Marketing
Remote: No
Reference: 431428
Contact name: Shivani Sharma

Job description

24 Seven is partnering up with a well-known company based in Phoenix, AZ to help them find a Web Analytics Manager to join their team in this hybrid role. This is a full-time, salaried position with benefits!

Job Description:
The Web Analytics Manager for the company is responsible for providing overall website analytics, and web customer behavioral analytics in order to drive incremental sales and profit. This individual will directly contribute to achieving sales, profit and growth goals through their ability to understand and interpret data and make grounded recommendations to improve digital performance.  This individual will play a key role in setting the strategic direction for the digital business, maximizing sales opportunities and improving customer experience across digital touchpoints.

Responsibilities: 
  • Lead the collection, measurement, reporting, and analysis of web behavioral data.
  • Identify, measure, and monitor key performance indicators, with continual recommendations impacting site, content, marketing, and e-commerce
  • Manage the intake and execution of A/B testing, including statistical and duration analysis while driving the prioritization of testing roadmap using RACI or similar matrix.
  • Develop technical specifications and lead the QA effort for site tagging implementation
  • Serve as SME on all digital medium analytics and measurement tools; stay current on latest trends in web measurement strategies and guide cross-channel attribution methodology
  • Work closely with ecommerce development team to identify data capture opportunities and collaboratively implement improvements
  • Disseminate relevant web analytics data throughout the organization; champion data-driven decision making
  • Own relationship with web analytics vendors and assure proper implementation and ongoing optimization
Desired Skills:  
  • Efficiency – Able to produce significant output with minimal wasted effort or supervision.
  • Industry knowledge – Highly knowledgeable of the business, products and competitors.
  • Customer service mindset – Understands the customer, is focused on providing superior customer service.
  • Analytical skills – Able to structure and process qualitative and quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
  • Attention to detail – Does not let important details slip through the cracks or derail a project.
  • Creativity/innovation – Generates new and innovative approaches to problems.
  • Communication – Speaks and writes clearly, articulately, and diplomatically without being overly verbose or talkative.
  • Teamwork – Reaches out to appropriate divisions heads and cooperates with corporate team members to establish an overall collaborative working relationship.
  • Flexibility/adaptability – Adjusts quickly to changing priorities. Copes effectively with complexity and change.
 Qualifications:
  • Bachelor’s degree 
  • 3+ years’ experience with web analytics (Google Analytics preferred) and testing tools (Google Optimize, Optimizely) combined with very strong Excel skills and the ability to visualize data effectively
  • 2+ years of high-level expertise with Business Intelligence tools, such as Power Bi, GCP, Big Query etc. with experience writing and tuning SQL queries in an online or offline environment
  • 2+ years’ experience measuring success of online marketing programs including paid search, affiliate marketing, email, comparison shopping, display advertising, and SEO campaigns, as well as merchandise performance
  • Self-starter with high degree of analytic curiosity
  • Experience with Jira/Confluence/Monday is a plus
Expired job