Job description
Role Type
Web Analytics Strategist
Timeline/ Dates
9/1-10/31
Hours for the project/ per week
- Best guess is around 30- 40
Scope and Deliverables
- review client website and exisiting reporting
- provide recommendations on strategy to improve KPI
- implement additional tagging per strategy for future reporting
- provide best practices training to web content team
Background or Specific skills required
- someone with extensive experience with google analytics including GA4 (including goals, tracking, conversion, setup, tag manager, tool integration, etc) and making recommendations for how we should be reporting on integrated campaigns, and be able to make strategic recommendations to improve campaigns
- BONUS if they have experience with website personalization / consumer journey mapping or strategy
Expired job
