It wasn’t too long ago that it was unimaginable that people would be using their cell phones to buy products, but those days are long over. In 2014, mobile commerce, or m-commerce, only accounted for 1.2% ($56 billion) of retail sales. With more than two-thirds of the US population now using smartphones, that number is projected to jump to 3.5% ($178 billion) in 2018, and 4.5% ($242 billion) by 2020. When you also factor in the idea that nearly 15% of internet users will only access the web via their mobile devices, it becomes critical that companies stay up to date on the 2018 mobile trends for digital marketing.
If you’re not sure what a micro-moment is, you need to learn fast. According to Google, this critical piece of a mobile strategy is an “intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” When the micro-moment arrives, 96% of consumers will use their smartphone to start the research process. In 2018, one of your major goals should be to make sure your website or platform is prepared to meet your customers’ mobile needs. If you lose a user while they’re in the midst of a micro-moment, they may not return. To identify your consumers’ micro-moments, you should be utilizing digital tools such as Google Trends, Predictive Search and Search Query Performance. Key insights from these tools will help you build your mobile strategy.
With more people using smartphones, you need to create content that is not only optimized for mobile, but is also personalized. A survey from Hubspot revealed that a call-to-action targeted to the user performed 42% better than a call-to-action that was generic. If your customer feels catered to and sees that you’re willing to spend the time and money on custom, smart content, they will be more likely to trust your products and services.
Pretty much everybody is making the popular shift to video regarding content. Of all the 2018 mobile trends, we feel this one could have the biggest impact. Mobile video ad spending should jump 49% or $18 billion in 2018 with people spending an average of 36 minutes watching online video on their phones and tablets per day. To make the transition to mobile video you need to have the right talent in place to ensure that your video is responsive, focused, and offers a good ROI.
How to Take Advantage of Mobile Trends
When you review the 2018 mobile trends for digital, they all have one thing in common: the need for the right talent to turn ideas into reality. At 24 Seven Talent, we have access to some of the best candidates to fill your mobile-focused digital marketing positions including developers, lead generation specialists, UX, content specialists, videographers and editors, and much more. To learn more how we can help you take advantage of the biggest mobile trends for 2018, contact the experts at 24 Seven Talent today.