A well-crafted content strategy is critical to the success of any digital marketing plan today. With this in mind, our “One Question” blog series is back with the most important question to ask when interviewing a content manager.
We asked a team of our senior recruiters what they look for in content managers and how to distinguish between a good candidate and a great candidate. So, if you’re wondering how to hire a content manager and what interview questions to ask, the following tips and best practices are for you:
WHAT TO LOOK FOR IN A CONTENT MANAGER
When asked how to hire a content manager, 24 Seven senior recruiters noted that candidates need strong online marketing abilities and writing skills mixed with a solid understanding of analytics. It’s important for content managers to develop engaging content that is on brand and matches a company’s voice, but they also must then use their analytical abilities to effectively track and evaluate the impact of the content produced. For instance, content manager candidates should have a history of helping organizations grow their digital presence, while boosting metrics around page views, key audience segments and, of course, conversions.
Content managers must also be consummate team players who can easily collaborate across departments. Depending on your company’s unique needs and structure, content managers may work closely with the creative department, the IT team, eCommerce colleagues, executive leaders and other groups of internal or external stakeholders. Put simply, elevated soft skills are critical for content managers.
Hiring a content manager?
WHAT INTERVIEW QUESTIONS TO ASK A CONTENT MANAGER CANDIDATE
When it comes to hiring a content manager, use your interview questions to uncover the skills, abilities and traits that you seek in your ideal employee. Our recruiters agreed that this is the one question you absolutely must ask when you hire a content manager:
How do you use data to inspire content and what results do you look for?
This answer to this question will help you determine the candidate’s thought process and how strategic they are in their approach to content development and management. If you are looking for more good interview questions to ask content manager candidates, consider these options:
How do you know when a company’s website is succeeding in its mission?
How do you decide what kind of content to prioritize?
What companies do you think do an outstanding job with their digital content? Why?
Content management and content strategy are always evolving? How do you keep your skills current?
How do you balance competing content projects?
Now that you know your one must-ask question (as well as some other helpful queries to pose), you’re ready to start the interview process.
If you find yourself struggling to carve out enough time to manage the hiring process or you’re not locating the right candidates, we can help. With our industry expertise, marketing intelligence and deep bench of highly skilled candidates, 24 Seven recruiters are uniquely equipped to help you staff your open content positions swiftly and successfully.
This post was updated on April 18, 2022.