Whether you love it or hate it, have an account on every platform or are only loyal to one, social media is a part of our daily lives. That doesn’t mean social media should blend with everything else you do daily, especially when it comes to your job. Unless it’s part of your job description, using social media is most likely frowned upon from 9-5. To answer any looming questions you have, we’re going over a few etiquette tips to help you navigate social media and your career!
Before you hit the follow button
Before you send that Instagram request, ask your boss or colleagues if there is a social media policy. You may have received something in writing during your onboarding regarding social media etiquette, but more likely is that there‘s an unspoken rule that everyone just knows. Asking before you start following your boss and your boss’s boss is your best bet. It is also important to know that you don’t need to follow everyone in your office. Your first few weeks at a new job are already a combination of excitement, nerves, and taking in new knowledge, so there is no need to add on the pressures of social media to your plate. Once you get in the swing of your role, the company culture, and a better grasp on your new team, it will come naturally to either follow or not follow your coworkers without pressure.
Employee advocacy programs
Some companies are introducing employee advocacy programs, which incentivize employees to utilize their social media channels to promote the brand, product, or company. While the most common platform for a program like this is LinkedIn, be sure that if you are using your personal Instagram, Facebook, or Twitter that your posts are appropriate. Once you begin to post work content with personal content, your friends, family, and followers will begin to associate you with the brand and vice versa, so a negative or inappropriate tweet followed by a “reasons to work at my company” is something to avoid. To separate the two, some people prefer to create work and personal accounts. If this is something that works better for you, we recommend keeping your personal account private.
Even if you’re not looking for a career in marketing, you can utilize social media as a tool to help create your personal brand. When creating your own personal brand, be sure to update your social media platforms regularly share positive, and in-line content to your overall brand, and keep everything consistent. When we say consistency, this can include everything from the filter you use to post photos, to the voice of your captions, and tone of your content. Stay true to your brand, and navigate each post based on the audience across platforms. For example, if you want to utilize your personal brand to help grow your career, start posting more on LinkedIn, share content in relevant groups, and connect with like-minded colleagues who can share and engage with your content. If it is more of a side hobby, consider starting a Facebook group to build a community and grow an audience through friends and family with similar interests and values.
With constant updates to today’s social media platforms allowing you to mute, hide, and selectively share, there are ways around previous concerns when it comes to social media in the workplace, but as a rule of thumb, if you question it or feel iffy about it, you probably shouldn’t post it. It is always better to err on the side of caution rather than regret posting something you thought was funny in the moment. Sign up here for access to our 24 Seven Academy for more tips and tricks on navigating your career and the workplace.