Wanting to start a career in content? This job toolkit will explore the intricacies of a role in Content Management. Take a look:
What is a Content Manager?
Content Manager positions are highly integrated roles, meaning they affect every aspect of the business. As a Content Manager, you oversee and/or create compelling content over various platforms in-house or externally for multiple clients.
What skills do Content Managers need?
Some key abilities Content Managers must possess include being able to create content for web, tablet, and mobile sites. Experience with responsive websites, digital, and e-commerce is a plus – the more variety of experience in managing content, the better.
Content Managers must have online marketing and writing experience mixed with a basic understanding of analytics. Some Content Managers may be in direct contact with clients so they would need to be able to cultivate and manage those relationships as well.
Strong editing, blogging experience, and content strategy are necessary skills to have. Some SEO and SEM knowledge, organic and paid search is a plus as well.
What experience do Content Managers need?
If you don’t have traditional experience in content management, a lot of content managers acquire their own clients/freelance experience to build their resume before going in-house, which is actually a suggestion I make. For example, if you want to work as a content manager in the hospitality space, target your local restaurants or hotels to see if you can do pro bono work for them. You can apply her advice to any industry.
What are hiring managers looking for?
Hiring managers are looking for candidates who are team players and can easily collaborate with coworkers across departments. Content Managers will often have to work with creative teams on social media strategy and content creation.
Candidates must have experience in online platforms, social media (such as Facebook, Twitter, Instagram, SnapChat, Pinterest), blog sites (WordPress, Squarespace), and analytics. Metrics might be based on Google Analytics, Facebook, Instagram, and Twitter analytics. Whether or not you have stand out experience as a Content Manager, having a portfolio of your work/writing samples in the form of a website, blog, or powerpoint presentation is a helpful trick and an easy way to showcase your work to future employers.
How to succeed:
As a Content Manager, candidates should aim for solid results from their efforts. When you’re able to show substantial growth across all platforms, that’s when you’ll go from amateur to pro. Keep tabs on unique monthly visitors, page views, success stories such as social shares, views, engagement, etc and note areas you can improve upon.
Looking for a job as a Content Manager? Browse our openings today.