Now is the perfect time to start looking at the new year and new opportunities that may present themselves. Our expert digital marketing recruiters do not anticipate a slow down in digital marketing job opportunities going into 2020, in fact they predict even more demand for marketing talent.
What you need to know regarding Digital Marketing for 2020
Digital marketing talent work closely with E-commerce, branding, content creation, creative, and social teams to create in-depth campaigns across the digital landscape (i.e., website, mobile, apps, etc.). According to our Job Market Report, digital marketing candidates are the most in-demand across the board.
Companies that want to get ahead are focusing their efforts on digital marketing and want to see the ROI from paid social, influencer marketing, and experiential investments in order to evaluate whether or not they should continue with those strategies into the new year.
Data Analysts are responsible for defining the marketing automation strategy, performing ROI analysis on marketing ventures, and monitoring Google Analytics and pay-per-click page performance. Data Analysts can also be held responsible for designing a dashboard encompassing paid media data from platforms. This can include manipulating and finalizing data structure and analyzing and quantifying trends. As companies determine their digital marketing strategy for 2020, Data Analysts are key to assessing what’s working and what needs to be changed.
UX Designer is short for User Experience Designer. UX Designers are responsible for “enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product.” UX Designers often work with other departments such as the product team and other stakeholders to develop designs and contribute to product strategy. With the evolution of the consumer has come a need for brands to be able to provide the best possible experience to their target audience, which is why UX design talent is so key to a successful digital marketing team.
Social Media/Content Creation
Social Media Managers and Content Creators are responsible for managing all social media marketing campaigns and day-to-day activities, which includes creating and managing promotions and social ad campaigns as well as responding to comments and engaging with customers. Depending on if you are in-house or at an agency, you may be managing various clients and campaigns, so it is important to know the tone of voice and brand identity for each platform. They are also responsible for monitoring the competitive social landscape, market changes, and developments. The digital marketing landscape has changed and brands are now having 2-way conversations with consumers. Top social media and content talent will continue to be critical to creating a successful digital marketing strategy.
Some top skills to build upon going into 2020 for Digital Marketers:
Analytics (Google Analytics)
Customer loyalty, retention, and satisfaction campaigns
Data and analytics
Executional skills (like A/B testing, HTML/CSS, and more)
Paid Search (Google Ads, Facebook Ad Manager)
Social listening (Hootsuite or Sprinklr)