Are you looking to kickstart your career in digital marketing? If so, there is no better time than now. The demand for digital marketing talent has increased across industries with companies placing even more importance on digital strategies.
Expert advice for your digital marketing career
With the increasing demand for digital marketing talent in today’s economy, our recruitment experts want to prepare you with their top five things you should know to build your digital marketing career.
Get your digital marketing resume/portfolio interview ready
When is the last time you updated your resume or portfolio? Before jumping into your job search, be sure to give your resume a quick refresh, making sure that all your experience and skillsets are updated, and tailored to your digital marketing career. Including only the relevant experience and skills you have for the applicable job will show that you are the perfect candidate for the role and having an updated portfolio will help you stand out from the crowd. When it comes to experience, our recruiters recommend being as specific as possible. The digital marketing field is competitive, so to land the next step in your marketing career be sure to give real examples of your success using numbers. Did you increase followers on one of your social media platforms? Great, share what you did and how. Did you segment your database to improve email performance? Amazing, what did the analytics look like before and after. Tell your digital marketing story to future hiring managers.
Build your marketing brand
Having a career in digital marketing is unique in that it can be shown through your personal brand. If you are looking to start a career in social media, make sure that your accounts are public, professional, and show your creativity. If you are looking to get into copywriting or SEO, start a blog! Not only will this provide you with tangible samples to send, but it will increase your visibility to potential employers and will give you the opportunity to show that you are up on current trends, challenges, and social strategies. To build a meaningful digital marketing career you have to be passionate about the field and what better way to show that than by displaying it in your personal brand.
Who you know
There is no point in building out a network if you don’t use it. Reach out to your old classmate who works at your dream company or see if your friend who works in marketing has time to tell you about her job. Networking allows you to get to know potential future employers, but also opens up the conversation to learn more about what different jobs and industries are like. Digital marketing is a competitive career, so help yourself get a foot in the door by utilizing your network.
Getting experience in marketing only help you on your digital marketing career journey. Even if it is a part time internship, you never know who you will meet or what experience you will gain. The fun part about digital marketing is that there are new platforms emerging daily, so there is always room to grow and learn.
Get digital marketing certified!
In the world of digital marketing, when everything is online, there are endless opportunities to continue learning and growing in your career. One of the ways to do this is through certification programs, whether it be Facebook, Google, or SEO/SEM, moving up in your digital marketing career is easier if you have a specialty. Some of these programs are free while others you pay for, but there is a certified program out there for everyone in digital marketing, no matter your specific field.