24 Seven’s most recent recruitment study found that almost all companies in the study froze hiring at the onset of the pandemic. But now as organizations begin to reactivate hiring, there are notable trends emerging according to our recruiters on the front line.
“Now more than ever companies are in need of digital excellence,” explained Alice Walsh, Senior Business Development Manager, from 24 Seven’s Orange County office. She went on to specify, “We are seeing more of our clients asking for social, digital, e-commerce, and web design talent.”
Over half of companies in the study are adding to teams. And our findings bear out what our recruiters are reporting. Hiring managers surveyed told us that the functional areas with the highest talent need include Marketing & Digital Marketing, Creative, E-commerce, Sales, and Advertising. In fact, Marketing & Digital Marketing talent demand is twice as high as the next in-demand functional area, Creative.
Doing More with Less
Companies are being fiscally conservative in these uncertain pandemic days (for example, our study found that a plurality of employers do not plan to raise compensation or distribute bonuses this year). This reticence to spend has crept into talent strategy decisions.
“Hiring managers may have the need to fill multiple positions, but only have the budget for one,” Alice reported, “So they are increasingly looking for candidates who are skilled in more than just one area, as well as individuals who are well-rounded and show initiative or a propensity for learning new skills.”
The Power of Soft Skills
With many companies still managing some level of distributed teams, hiring managers told us that candidates who bring remote and independent-working soft skills to the table are the most coveted and they’re adapting the interview process to be able to better assess for these skills. Communicative, collaborative, self-disciplined, professional self-starters have the edge right now.
While the tables have turned from a low unemployment, candidate-driven market to one that favors the employer, companies should not sit on hiring decisions when they come across proven marketing and digital talent. For marketing candidates, they are still in the driver’s seat and slow-moving hirers risk losing out on their top picks.
To access insights from our latest recruitment research, click here.