If your company is looking to create a compelling brand image that captures your target audience’s attention, adding a highly skilled brand manager to your team might be just what the doctor ordered.
So, what exactly is a brand manager? Brand managers are responsible for developing and promoting a company’s brand strategy and then ensuring that the projected brand image is preserved through every step of the sales funnel.
Depending on the specific needs and size of your organization, brand managers can be brought aboard full-time or as freelancers. 24 Seven recruiters can work with you to better understand your needs and help determine which route might provide the most value to your company.
Looking to hire a brand manager?
Below are tips to consider when launching the search for a brand manager.
HOW TO WRITE A BRAND MANAGER JOB DESCRIPTION
While a company’s exact needs may vary, brand managers typically oversee several functions within an organization or department to help build brand awareness and protect brand reputation, including marketing initiatives and campaigns, communication channels, promotions, and market research. However, it’s important to note that there are various seniority levels of brand manager from an associate to senior brand manager.
When crafting your job description, it’s helpful to start with a quick summary that captures the essence of what value this position adds to your organization. An example could read something like, “Creates and manages the brand marketing plan – from insights to strategy to analysis all the way through implementation.” And if there are specifics that pertain to this role such as a high-priority new product launch or a need to revamp an organization’s overall existing brand, try to weave that information in as well.
After sharing the big-picture summary of the particular role, give a synopsis of the core responsibilities and day-to-day duties this person will be tasked with. These might include:
Communicating with company executives and marketing staff
Researching industry trends and public perception of competing brands
Conducting regular brand health audits to track brand awareness, usage, positioning, and delivery
Developing and launching marketing and advertising campaigns to build upon brand recognition
Managing social media channels to ensure brand consistency
Helping to establish relationships with media outlets and influencers to increase brand reach
Writing and editing marketing copy for various channels
From there, employers should be clear about the previous experience they’re seeking. As mentioned, this might vary based on the seniority level of the position. But previous brand marketing, management, and/or digital marketing experience is typically noted as a requirement.
Next, it’s important to list both the hard and soft skills you’re seeking in a brand manager. Some examples include but are not limited to:
Strong research and analytics skills to identify and predict trends and challenges
Experience with Customer Relationship Management (CRM) software
Ability to extract the most meaningful information from consumer insight findings
Planning and budgeting prowess
Well-versed in leveraging a range of social media channels to build brand awareness
Excellent written and verbal communication skills
Ability to think creatively and strategically
Keen attention to detail
Strong interpersonal skills and ability to work collaboratively
QUESTIONS TO ASK DURING THE INTERVIEW
Once you have reviewed resumes and narrowed down your search to the most qualified candidates, it’s time to conduct interviews. Focus on questions that allow candidates to give more in-depth examples of their experience and how that knowledge will help them develop or enhance your brand.
Here are some interview questions that a strong brand manager should be comfortable speaking to:
Why is brand management important to a business, and how could our organization benefit from your skills and experience?
What marketing metrics have you used to gauge the success of your previous branding efforts?
What are some of the best marketing campaigns you’ve encountered and what made them successful in your view?
How would you help a brand recover from a failed marketing campaign or underwhelming product launch?
How would you use social media or influencer marketing to help increase awareness of our brand?
OFFER A COMPETITIVE COMPENSATION AND BENEFITS PACKAGE
Skilled brand managers are always in demand. Once you have found a brand manager candidate that matches your organization’s needs, act swiftly by offering a compensation and benefits package that gives you an edge over your competitors. According to 24 Seven’s latest Salary Guide, based on national industry averages and internal compensation data, the salary range for a brand manager is $80,000 - $150,000.
HOW 24 SEVEN CAN HELP
If you’re ready to add a brand manager to your team who can help take your company to new heights, consider working with the specialized recruiters at 24 Seven.
Our recruiters are experts in the marketing, creative, digital, fashion, beauty, and retail space and understand the complexities and nuances of finding the right brand manager to fit your needs. From pre-vetting talent to onboarding your next hire, we can help you through each step of the hiring process.
Whether you need to hire a brand manager for a full-time role or you want to engage a freelancer, we can help – and fast!