A conductor is to an orchestra what a marketing project manager is to a marketing campaign, bringing together different teams, communicating effectively, planning, adapting, and leading to achieve a successful outcome.
As such, having a highly skilled marketing project manager on your team can make a big difference in streamlining and executing your organization’s marketing initiatives.
If you’re looking for someone to lead your marketing project management efforts, here are some things to consider as you begin your search.
Looking to hire a marketing project manager?
WHAT DOES A MARKETING PROJECT MANAGER DO?
While the day-to-day responsibilities of a marketing project manager will vary based on the organization, the scope of the project, and the size of the marketing team – the person in this role will typically oversee the planning, execution, and analysis of marketing campaigns. This includes leading projects alongside a team of marketers, communicating with all stakeholders, delegating assignments, allocating resources, reporting on project progress, and ensuring campaigns are completed on time, within budget, and meet the goals of the organization or client.
HOW TO WRITE A MARKETING PROJECT MANAGER JOB DESCRIPTION
When crafting the job description, consider beginning with a high-level summary to capture the position’s key objectives. This could read something like:
“As marketing project manager, you will be responsible for planning, coordinating, and executing all marketing campaigns, working closely with cross-functional teams and stakeholders to ensure campaign goals are met to drive customer acquisition, engagement, and retention.”
From there, you can list the primary day-to-day responsibilities of the position and the qualifications and experience desired.
Core responsibilities might include:
Develop and manage project planning for marketing campaigns and initiatives
Manage projects with a team of creatives, marketers, and copywriters to ensure project goals and objectives are met
Create and manage project timelines
Supervise project budgets and resource allocation
Identify and mitigate project risks to ensure successful delivery
Monitor and report on project status to key stakeholders
Measure the effectiveness of marketing campaigns using analytics and reporting
Qualifications and experience could include:
Previous experience in project management or a senior marketing role
Elevated communication abilities and collaboration skills
Excellent analytical skills
Ability to think strategically and creatively
Keen attention to detail
Strong knowledge of project management software
Proven ability to meet deadlines and deliver high-quality work
INTERVIEW QUESTIONS TO ASK MARKETING PROJECT MANAGERS
Once you have reviewed resumes, portfolios, and have found a group of candidates who have the skillset you need, it’s time to prepare for the interview process so you can better get to know the working style and personality of the candidates you’re considering to lead your marketing project management efforts.
Following are examples of the types of questions you might want to ask in a marketing project manager interview:
Walk us through your experience managing marketing projects and campaigns from start to finish.
How do you prioritize tasks and manage competing priorities when handling multiple projects at the same time?
How do you ensure effective communication among team members and stakeholders during a campaign or project?
Tell us about a time you had to adjust the scope or timeline of a project. How did you approach the situation?
How do you measure the success and ROI of a marketing campaign?
How do you stay up to date with industry trends and incorporate them into your work?
Tell us about a time when a campaign you managed did not meet expectations. What were your biggest takeaways and how have you implemented those into other campaigns since?
How do you make sure the project team has all the resources and support they need?
Another thing to consider when curating a list of interview questions is the various methodologies project managers use. Ask candidates if there is a specific style they prefer and if they can explain how that approach would best suit your company’s objectives.
Popular project management approaches in marketing include:
Waterfall: This style divides a project into phases. Roles and responsibilities are clearly defined and set at the start of a project and typically do not change. Here, team members wait for one phase to be completed before moving on to the next.
Agile: This approach is more flexible than. Agile is an iterative approach that involves breaking a project into smaller, more manageable pieces and continuously adapting to feedback and new information to ensure a project stays on track and meets its objectives.
Scrum: Stemming from Agile, this is another iterative approach. Working in short cycles called “sprints,” teams work together to achieve a common goal that adapts to changes through continuous feedback and improvements.
Strategic: This style involves a long-term focus on meeting business goals and objectives through effective planning, resource allocation, and risk management.
OFFER A COMPETITIVE MARKETING PROJECT MANAGER SALARY
Given the value this expert can add, you’ll want to act fast and be ready to offer a competitive marketing project manager salary once you find the right fit for your organization. According to our latest Salary Guide, based on national industry averages and internal compensation data, the salary range for a project manager is $65,000 to $140,000.
WORK WITH A SPECIALIZED STAFFING AGENCY
If you need a marketing project manager but don’t have the time to dedicate to the search, consider partnering with a specialized staffing agency like 24 Seven. Our expertise is finding clients the highly skilled talent they need in the marketing, creative, digital, fashion, beauty, and retail spaces.
From pre-vetting candidates to scheduling interviews and offer extension, we handle the hiring heavy lifting. Contact us today and let us help you find the marketing project manager you need to take your efforts to the next level!
