If someone were to ask you to name a cereal, a cosmetic brand, or a company that makes sneakers – what would you think of? It’s safe to assume that those brands that first popped into your mind have impressive brand awareness.
So, what is brand awareness, exactly? Brand awareness refers to how familiar people are with a particular brand and to what extent consumers know about the distinctive qualities and offerings of that brand’s goods or services.
Brand awareness is a key component of a company’s marketing strategy, as it can significantly influence consumer behavior and purchase decisions. A high degree of brand awareness can drive sales, build customer retention, and help you to establish a prominent presence in the market.
Your organization might have a standout product or service, but without strong brand awareness, you might find it challenging to attract and retain customers and clients. But with the right strategies in place, you can be well on your way to being top-of-mind for your target audience.
Looking to improve your brand awareness?
LEAN ON SOCIAL MEDIA MARKETING
Utilizing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok gives businesses a valuable opportunity to engage with potential customers and increase their brand awareness. Creating a strong presence on these platforms enables companies to establish a two-way communication with their customers and share their brand’s story, products, and services.
Having a highly skilled social media manager on your team is a great way to ensure your company is staying on top of its social media game by developing compelling campaigns, creating engaging and shareable content for your various social platforms, and measuring performance.
EXPLORE INFLUENCER MARKETING
A component of social media marketing, influencer marketing involves partnering with people who have a significant social media following to help promote your brand. When done effectively, organizations can leverage the trust, credibility, and loyalty that influencers and thought leaders have built with their followers to help spread the word about their products or services. These efforts can help you to improve brand awareness and reach a larger and potentially more engaged audience.
DEVELOP A STRATEGIC CONTENT MARKETING PLAN
Having a well-formed content marketing plan with an emphasis on SEO can be a great way to increase organic search and drive traffic and potential customers to your website.
It's essential to create high-quality and informative content that is relevant to your target audience. By doing so, you can demonstrate your expertise and position your brand as a valuable resource. To make sure that your content reaches the right people, it's important to optimize your content with relevant keywords and phrases. Hiring skilled content managers and experienced SEO managers can help your organization develop a content marketing plan that sets you apart from the competition.
IMPROVE BRAND VISIBILITY WITH PUBLIC RELATIONS
Another great way to help spread the word and improve brand awareness is through great PR. This involves building relationships with journalists and media outlets to help you increase media coverage for your brand.
Depending on your organization, this could involve having your product featured on a major morning television program or having your executives regularly quoted in influential trade publications. Either way, having your brand featured in these popular media outlets can have a big impact on brand awareness while also introducing your products and organization to new audiences.
HOW TO IMPROVE BRAND AWARENESS BY WORKING WITH 24 SEVEN
Improving your brand awareness requires a combination of strategies, which involves a team of top-notch marketers. If you’re looking to move the needle in your own brand awareness efforts, consider working with 24 Seven to help you find the highly skilled talent you need to increase your brand awareness.
We are tapped into a wide network of full-time and freelance talent ready to take your brand to the next level! Contact us today and let us help you find your next branding expert!