Growth marketing is a new term in the marketing industry, and some are wondering what it really means and how it differs from traditional marketing. 24 Seven believes growth marketing should be at the core of every company’s marketing strategy and marketing jobs - if not, you may be left behind. Growth marketing is a step up from the traditional marketing model. It is data...
Freelancers and independent contractors became an attractive headcount freeze workaround when the pandemic first hit. For many companies, budgets were cut, but workloads were not (especially for companies scrambling to digitize to reach locked down customers).Today, companies are turning to gig workers for an additional reason: a white-hot candidate-favoring hiring market....
Facing an increasingly experience-driven, digitized marketplace, many companies are looking to add Creative, Marketing, and Digital Marketing talent to their teams. The challenge hiring managers are finding in the current hot job market is that this is the most sought-after talent pool. While working with a specialized Marketing recruiter or Creative recruiter will help y...
Freelancers make up a vital part of the American workforce. It is estimated that 65 million Americans did some type of freelance work in 2020, and that number is expected to grow significantly over the next ten years. Likewise, a large number of companies are using freelancers versus hiring permanent employees, as reported in a study on the future workforce conducted by Upw...
Talent recruitment can be a formidable task for companies. Whether there is a shortage or an excess of talent, it can be difficult to choose someone who’s a good match for your brand, and has all the right qualifications. Have you read the news? The Great Resignation is coming, and we’re about to enter a major talent shortage. Anthony Klotz, a Texas A&M University acade...
Retail Re-emerging and Hiring on the RiseRetail is dead. Long live Retail. Contrary to some hand-wringing punditry, the COVID-19 pandemic didn’t kill retail. Just like almost every other business, however, the pandemic did hasten a myriad of trends and the evolution of how things are bought and sold. Here are just some of the trendsshaping retail as the world reopens post...
Data, data everywhere. With more data coming at Marketers each and every day, forever. But how to turn this cloud of data that we move through daily into actionable insights for better decision-making? Marketing teams are increasingly hiring specialized data analysts and data scientiststo solve this very problem. While marketing will always be rooted in creativity and brand...
If content was king pre-pandemic, it’s going to grow to become the intergalactic empress with each coming year. CMOs have recognized the importance of content, with most companies planning to spend more on content marketing across the board in 2021. That’s no surprise considering the pandemic only stoked the consumer’s appetite for content as everyone stayed in, stayed home...
Your Guide to Interviewing For Soft Skills
To get a grasp on what clients and job seekers can expect from the hiring market right now, we spoke with Shivani Sharma, Recruitment Team Lead, out of 24 Seven’s Portland office to hear her take from the front lines of hiring. As a recruiter what are you seeing as we have progressed through the Pandemic?Businesses are coming back full force, with an emphasis on Digital. W...
