Data, data everywhere. With more data coming at Marketers each and every day, forever. But how to turn this cloud of data that we move through daily into actionable insights for better decision-making? Marketing teams are increasingly hiring specialized data analysts and data scientiststo solve this very problem. While marketing will always be rooted in creativity and brand...
If content was king pre-pandemic, it’s going to grow to become the intergalactic empress with each coming year. CMOs have recognized the importance of content, with most companies planning to spend more on content marketing across the board in 2021. That’s no surprise considering the pandemic only stoked the consumer’s appetite for content as everyone stayed in, stayed home...
Your Guide to Interviewing For Soft Skills
To get a grasp on what clients and job seekers can expect from the hiring market right now, we spoke with Shivani Sharma, Recruitment Team Lead, out of 24 Seven’s Portland office to hear her take from the front lines of hiring. As a recruiter what are you seeing as we have progressed through the Pandemic?Businesses are coming back full force, with an emphasis on Digital. W...
In a crowded marketplace where buyers of products and services are overwhelmed by information and choices, companies need to make smart, data-driven decisions to capture the attention of new customers and win a share of their wallets. Demand Generation professionals rely on data and the latest digital marketing techniques across channels to amplify brand awareness among new...
As a company's personification, a product brand elicits strong feelings among consumers – the best of which are brand love and a strong connection. A Brand Manager is the steward and protector of that company image, overseeing its development and maintaining its standing in the marketplace.Why companies hire brand managersBrand Managers regularly audit the marketplace to ha...
Anyone with experience in talent recruitment knows the reality of burnout. Remote hiring can be especially draining. The long days and the hoards of new people to remember can make it hard to stay diligent throughout the interview process, especially when working remotely. Whether you are working with a recruitment agency or simply doing your own talent search, you need to ...
Before the pandemic, companies were investing in their employment brand and the employee experience to differentiate themselves in the most competitive talent market in decades. This included focusing on how job seekers encounter the company during the hiring process, an experience that could either reinforce or contradict their employer branding. With the pandemic shaking ...
As a freelance hiring manager it can be tricky to give your creative staff critical feedback without confusing, overwhelming, or alienating your freelancers. In the creative sphere, where everything is more subjective, it is even more important that your freelancers understand exactly what you mean when you critique their work. Here are 4 tips for improving the feedback you ...
Speak to a Marketing recruiter and they will tell you that the demand for Digital & Marketing talent is higher than ever. In fact, it might even seem like there are more Digital and Marketing jobs open than candidates to fill them.“Now more than ever companies are in need of digital excellence,” explained one Marketing recruiter. She went on to specify, “We are seeing mo...
