Are you passionate about beauty and skilled in marketing? In 2025, jobs in the beauty industry are booming with opportunities for marketers who blend creativity with digital savvy. Whether you’re an experienced marketing professional or just getting started, there’s no shortage of exciting opportunities in the beauty field.
From creating viral TikTok trends and clean beauty campaigns to AI-powered personalization and social commerce, marketing roles in the beauty industry are evolving rapidly. This guide explores the most in-demand beauty marketing jobs in 2025 and how 24 Seven’s specialized beauty recruiters can help you land your next big opportunity.
The beauty landscape has experienced a significant transformation in recent years. Social media, influencer marketing, personalized customer experiences, and e-commerce are reshaping how brands connect with their audiences. Gen Z’s purchasing power – along with their demand for transparency, diversity, and innovation – is pushing beauty companies to rethink their strategies.
As a result, beauty brands are actively hiring skilled marketing professionals who can grow digital presence, increase brand loyalty, and quickly adapt to shifting consumer behaviors.
From digital campaigns that spark viral moments to data-driven strategies that build lasting customer relationships, explore some of the most sought-after marketing jobs in the beauty industry and what it takes to thrive in these roles.
Digital marketing remains one of the most in-demand functions in the beauty industry. Brands rely on digital marketing managers to lead multi-platform campaigns that drive engagement and sales while building brand awareness, engaging target audiences, and adapting messaging to meet evolving consumer expectations.
Key digital marketing manager responsibilities:
Top tools: Google Ads, Meta Business Suite, Klaviyo GA4, Google Tag Manager
Why they’re in demand: Digital marketing is the backbone of modern beauty brand growth. With consumers discovering products through social media, email, search, and influencer content, brands need digital experts who can connect the dots across platforms, personalize messaging, and drive full-funnel results.
Ideal for: Strategic marketers who thrive in fast-paced, data-driven environments
As online shopping continues to dominate beauty sales, e-commerce managers enhance the full customer journey – from homepage to checkout. They ensure seamless site functionality, drive conversions through strategic promotions, and collaborate cross-functionally to maintain brand consistency.
Key e-commerce manager responsibilities:
Top tools: Shopify, Magento, Salesforce Commerce Cloud, Klaviyo, GA4
Why they’re in demand: With more beauty purchases happening online, brands need e-commerce managers to create seamless, mobile-first shopping experiences. Their ability to optimize conversion, integrate AI tools, and align digital strategy with brand goals makes them essential for driving growth.
Ideal for: Digital pros with a blend of technical and marketing expertise
With personalization driving customer loyalty, CRM managers help beauty brands craft meaningful customer journeys. They launch segmented campaigns, leverage behavioral data to ensure every touchpoint feels relevant, and lead retention initiatives that build long-term relationships.
Key CRM manager responsibilities:
Top tools: Salesforce Marketing Cloud, Klaviyo, Braze, Attentive
Why they’re in demand: Beauty shoppers expect personalized experiences – from tailored skincare routines to exclusive loyalty perks. CRM managers help brands turn customer data into actionable insights, launching segmented campaigns that build loyalty and increase lifetime value.
Ideal for: Analytical marketers who enjoy mapping customer journeys
These marketers serve as the bridge between beauty brands and today’s most influential creators. They manage performance-driven partnerships that build awareness and drive conversion.
Key influencer & affiliate marketing manager responsibilities:
Top tools: CreatorIQ, AspireIQ, GRIN, LTK, impact.com
Why they’re in demand: Influencer content builds trust and boosts conversion, especially in the beauty industry where peer recommendations and product demos drive purchasing decisions. These marketers help brands scale creator programs and deliver measurable ROI across platforms.
Ideal for: Relationship-driven marketers who thrive at the intersection of creativity and analytics
Social media managers are responsible for far more than just posts and likes. These brand storytellers create viral content, spark real-time engagement, and foster communities that build trust. They’re on the pulse of trends and act as the voice of the brand.
Key social media & community manager responsibilities:
Top tools: Sprout Social, Later, TikTok, Threads, Meta Business Suite, Pinterest, Canva
Why they’re in demand: In the beauty industry, visual inspiration and peer influence drive sales. Social media and community managers are essential in cultivating brand loyalty, amplifying trends in real-time, and keeping beauty brands culturally relevant.
Ideal for: Trend-savvy digital natives with storytelling skills
Content strategists shape a brand’s voice and authority through strategic editorial planning, compelling content creation, and SEO optimization. In the beauty space, they’re responsible for creating content that educates consumers, builds brand trust, and drives organic discovery across all touchpoints.
Key content strategist responsibilities:
Top tools: SEMrush, Ahrefs, WordPress, Adobe Creative Cloud, Google Search Console, Figma, Clearscope
Why they’re in demand: Beauty consumers crave education, inspiration, and authenticity. Content strategists help brands build trust, boost organic traffic, and establish thought leadership across every platform.
Ideal for: Creative strategists who understand performance data and beauty consumer behavior
Merchandisers bring beauty products to life, whether online or in-store. They use visual storytelling and data to guide purchasing behavior and support brand and sales goals.
Key merchandiser responsibilities:
Top tools: RetailNext, Planogram software, Adobe Creative Cloud, Excel, Tableau
Why they’re in demand: Merchandising is key to capturing attention in both digital and physical retail spaces. In beauty, visual storytelling, trend forecasting, and seasonal strategy can make the difference between a pass and a purchase.
Idea for: Visual and strategic thinkers with retail or e-commerce experience
Paid media specialists help beauty brands cut through the noise with targeted advertising campaigns. From product launches to brand awareness initiatives, these experts design, optimize, and scale paid strategies across platforms. They combine creative testing with performance analysis to drive ROI.
Key paid media specialist responsibilities:
Top tools: Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, Pinterest Ads
Why they’re in demand: With rising customer acquisition costs, beauty brands rely on paid media specialists to deliver efficient, high-ROI ad campaigns. They help brands get in front of the right audiences at the right moment.
Ideal for: Analytical minds with a creative edge and an understanding of beauty trends
Brand managers lead the development and evolution of a beauty brand’s identity and market positioning. From ideating campaigns and overseeing product launches to aligning cross-functional teams, they ensure consistency and relevance. In 2025, they’re also responsible for ensuring relevance, sustainability, and inclusivity.
Key brand manager responsibilities:
Top tools: Brandwatch, Sprout Social, Asana, Figma, GA4, Monday.com
Why they’re in demand: The beauty market is saturated, and consumers are brand-loyal. Brand managers ensure every product launch, campaign, and message aligns with evolving trends around sustainability, inclusivity, and innovation.
Ideal for: Creative strategists with strong leadership skills, marketing experience, and deep passion for beauty.
| Job Title | Why It’s in Demand |
|---|---|
| Digital Marketing Manager | Core to brand visibility and performance |
| E-Commerce Manager | Online beauty shopping continues to grow |
| CRM Manager | Personalization drives loyalty |
| Influencer & Affiliate Marketing Manager | Creator content drives trust and sales |
| Social Media & Community Manager | Online communities shape brand loyalty |
| Content Strategist | Quality content boosts engagement and sales |
| Merchandiser | Visual strategy impacts buying behavior |
| Paid Media Specialist | Ad spend must deliver ROI |
| Brand Manager | Strong branding drivers consumer trust |
At 24 Seven, we specialize in connecting talented marketing professionals with appealing beauty industry jobs. Whether you’re looking to break into the beauty space or level up your career, our expert recruiters are here to help you stand out and succeed.
With 25+ years of experience in the marketing, creative, and tech talent solutions space, we understand what today’s beauty brands are looking for and how to position candidates for success. We offer insider insights, personalized guidance, and ongoing support to help you land the beauty marketing job that aligns with your skills and aspirations.
Ready to find your next marketing opportunity in beauty? Explore our open jobs in the beauty industry or contact one of our recruiters today!
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