Coordinator, Events & Client Development (Fashion Client)
Responsibilities
Oversight / General
- Support execution of the annual marketing plan, driving sales across retail and wholesale channels
- Manage comprehensive marketing calendars including retail, wholesale, store openings, email campaigns, and promotions
- Oversee trafficking of all marketing collateral to ensure timely delivery
- Partner with accounting to track invoices, maintain budget adherence, and ensure timely payment
- Coordinate retail and wholesale advertising plans, including budget management, material requests, and added value opportunities
- Support development and execution of the events program aligned to retail and wholesale initiatives
- Manage event calendars and budgets, ensuring all activities are delivered within scope
- Foster strong cross-functional relationships with internal teams and global headquarters
Advertising / Promotions
- Maintain and update media plans on a monthly basis, ensuring alignment with business priorities
- Manage advertising budgets with flexibility as business needs evolve
- Coordinate with production teams and global HQ to ensure timely delivery of assets to local publications
- Track and manage creative assets from global teams to external vendors (e.g., printers, media partners)
- Identify and secure added-value marketing opportunities with local partners
- Monitor campaign performance and advertising effectiveness
- Collaborate with global teams to execute a robust omni-channel retail promotion calendar
- Partner with retail locations and malls to maximize both paid and organic marketing opportunities
- Explore and manage third-party partnerships to enhance brand visibility
Event & Activation Management
- Identify and build partnerships to support retail and wholesale event initiatives
- Develop and execute grand opening events and in-store activations
- Manage vendor relationships (catering, florists, modeling agencies, AV, production, etc.), including sourcing, budgeting, and negotiations
- Execute client-facing selling events aligned to commercial objectives
- Collaborate with internal stakeholders (buyers, store managers, CRM teams) to align on event goals
- Oversee all event components including talent, production, gifting, and logistics
- Manage invitations, guest lists, and RSVP tracking
- Communicate event concepts, timelines, and recaps to global stakeholders
- Coordinate with press and styling teams to ensure alignment across all elements
- Develop and track event KPIs (e.g., sales, client acquisition, conversion)
- Build post-event follow-up strategies to drive client retention and loyalty
Experience & Key Competencies
- Bachelor’s degree required
- 1-3+ years of experience in marketing, events, or related fields (fashion/retail preferred)
- Strong ability to develop and execute marketing plans, programs, and promotional initiatives
- Experience managing budgets, invoicing, and vendor relationships
- Demonstrated strength in campaign management, marketing automation, and database marketing
- Creative, entrepreneurial mindset with the ability to think beyond traditional marketing approaches
- Strong communication, presentation, and interpersonal skills
- Detail-oriented, highly organized, and collaborative team player
