Digital Growth Marketing Specialist
We are seeking a hands-on Digital Growth Marketing Specialist to build and manage LinkedIn growth initiatives focused on app installs, B2B lead generation, and pipeline development. This freelance role combines paid LinkedIn advertising, account-based prospecting, and performance optimization.
Responsibilities
LinkedIn Campaign Management
- Build, launch, and optimize LinkedIn advertising campaigns.
- Develop audience, account-targeting, messaging, and creative test strategies.
- Manage paid media spend and optimize for installs, engagement, leads, and conversion goals.
- Monitor campaign performance and provide clear reporting on spend, reach, conversions, and cost efficiency.
B2B Prospecting & Lead Generation
- Use LinkedIn Sales Navigator to identify target accounts and decision-makers.
- Build and maintain accurate prospect lists and outbound outreach workflows.
- Create targeted messaging sequences and refine them using engagement data.
- Track outreach activity, responses, meetings, and qualified opportunities.
- Partner with sales and marketing stakeholders to support follow-up and pipeline growth.
Program Development
- Establish campaign structure, tracking, reporting, and repeatable outreach processes.
- Define benchmarks, recommend improvements, and maintain a test-and-learn roadmap.
- Provide regular updates on results, insights, risks, and recommended actions.
Qualifications
- Proven experience managing LinkedIn Ads, Campaign Manager, and Sales Navigator.
- Hands-on B2B demand generation, lead generation, or pipeline development experience.
- Strong knowledge of audience segmentation, account-based targeting, campaign optimization, and reporting.
- Ability to write clear, compelling campaign and outreach messaging.
- Strong analytical, communication, organization, and project management skills.
- Ability to work independently and deliver against measurable KPIs.
Preferred Experience
- B2B SaaS, telecommunications, connectivity, mobile technology, cloud, or enterprise technology experience.
- Experience supporting both product growth and enterprise lead-generation programs.
- Familiarity with CRM, marketing automation, sequencing, and reporting platforms.
