Director of E-commerce (Beauty)
Employment type: Contract; 40 hours/ week
Pay: $75- $80/hr
Remote Optional (EST)

We are seeking a Director of E-commerce to lead digital strategy for a company in the beauty industry. This leader will oversee e-commerce, customer service, and digital advertising teams while driving revenue, customer acquisition, retention, and a seamless shopping experience across digital channels.

Responsibilities

• Develop and lead digital commerce strategy, including emerging chat-to-commerce and large language model initiatives.
• Manage day-to-day team operations, priorities, and deadlines across e-commerce, customer service, and digital advertising.
• Oversee the direct-to-consumer website and marketplace channels, including Amazon and TikTok Shop.
• Guide inventory planning, sales forecasting, business reporting, and response plans tied to performance goals.
• Analyze commerce metrics with finance and recommend improvements to marketing, content, promotions, and the e-commerce calendar.
• Lead weekly and monthly reporting across site performance, email, digital advertising, affiliates, customer analytics, and customer care.
• Direct planning and execution for holiday, Black Friday, and Cyber Monday campaigns, adjusting plans as needed to meet revenue targets.
• Maintain a dynamic site experience through merchandising, promotional updates, product pages, and creative refreshes.
• Manage digital vendor relationships, deliverables, timelines, and leadership approvals.
• Partner with marketing, social media, operations, and creative teams to deliver cohesive campaigns and improve the customer experience.

Qualifications

• 10 or more years of digital marketing experience in e-commerce or a related industry.
• Bachelor’s degree or equivalent experience.
• Shopify experience preferred; beauty industry experience also preferred.
• An entrepreneurial, analytical, adaptable, and results-oriented approach.
• Strong organizational skills, attention to detail, and excellent written, verbal, and presentation skills.