Director of Social – Contract (Beauty)

Employment Type: Freelance
Hybrid: On site 1 day/ week in NYC Office
Pay: $65/hr – $75/hr

Overview
We are seeking a strategic, creative social media leader to shape and grow the social presence of a consumer beauty and skincare brand. This freelance role will lead platform strategy, content programming, community engagement, and performance optimization across key social channels.

Responsibilities

• Lead social media strategy to grow brand awareness, engagement, reach, and cultural relevance.
• Develop always-on programming and social-first campaigns across organic content, events, partnerships, and creator collaborations.
• Set creative direction for platform-native content while maintaining a consistent brand voice.
• Own the organic social content calendar and collaborate on paid social planning.
• Use audience insights, reporting, testing, and analytics to optimize content performance.
• Manage social team members, agencies, creators, and creative partners.
• Partner with brand, creative, marketing, product, e-commerce, and partnerships teams.
• Identify emerging platforms, formats, creators, and cultural moments that strengthen community connection.
• Establish efficient workflows, approval processes, and quality standards for content delivery.

Qualifications

• Significant experience leading social media strategy for a consumer-facing brand, ideally within beauty, skincare, wellness, fashion, or lifestyle.
• Demonstrated success building high-performing organic social programs across major platforms.
• Strong knowledge of social analytics, audience behavior, testing, and performance optimization.
• Excellent creative judgment and the ability to translate brand strategy into compelling platform-specific content.
• Experience leading teams and managing agencies, creators, and cross-functional stakeholders.
• Exceptional communication, organization, and project-management skills.
• Comfort working independently in a fast-paced temporary engagement.