Engagement Strategy Lead
Our client is seeking an experienced Engagement Strategy Lead to shape audience-centered, omnichannel engagement strategies for DTC pharmaceutical brands, ideally with oncology experience. This individual will translate customer, market, and performance insights into actionable plans that improve the end-to-end customer journey.
Location: New York, NY — hybrid preferred; remote considered
Rate: $50-65/hr
Duration: Long-term freelance engagement, renewed regularly
Key Responsibilities
- Define audience segments, needs, behaviors, and priority engagement opportunities.
- Develop integrated engagement strategies across email, web, social, CRM, events, and field channels.
- Turn research, market trends, customer insights, and campaign performance data into clear strategic recommendations.
- Build customer-journey plans that deliver relevant, consistent communications across touchpoints.
- Partner with creative, media, digital, account, analytics, medical/legal/regulatory, and client stakeholders to align execution.
- Establish performance measures for engagement, adoption, conversion, and campaign effectiveness; use findings to refine strategy.
Preferred Background
- Experience leading engagement, CRM, customer-experience, or omnichannel strategy within a healthcare or pharmaceutical agency environment.
- DTC pharmaceutical experience required; oncology experience strongly preferred.
- Strong ability to synthesize qualitative and quantitative insights into practical, client-ready strategic plans.
- Comfort working cross-functionally in a regulated environment.
If you qualify please apply with your recent resume.
