Global Brand & Creative Strategist
Contract: 3–6 Months | Los Angeles Preferred
Ideal candidates are flexible with occasional in-person days in Culver City
Role Overview
$80-100/hr (w2, eligible for benefits)
We’re seeking an experienced Global Brand & Creative Strategist to support the development and launch of a major global campaign for a leading entertainment brand.
Working directly with the Global Brand Creative Teams, this individual will partner with internal creative teams to shape campaign strategy, guide creative development, and drive alignment across international markets.
This is a hands-on strategic role, not simply a brief-writing position. The ideal candidate can operate autonomously, influence creative direction, develop integrated campaign architecture, lead communications planning, and guide multiple rounds of creative pre-testing.
Global campaign experience is essential.
Social strategy experience and an understanding of how to engage older Gen Z audiences are also important.
Key Responsibilities
- Partner with senior brand and creative leadership to develop and shape global brand and creative strategy.
- Develop integrated campaign architecture and communications plans across international markets, audiences, and channels.
- Work autonomously with internal creative teams to guide creative direction and translate strategic objectives into compelling campaign concepts.
- Lead involvement in multiple rounds of creative pre-testing, partnering with Consumer Insights to translate findings into actionable recommendations.
- Apply consumer research, cultural trends, and audience insights to strengthen creative effectiveness and brand relevance.
- Collaborate across Brand, Creative, Marketing, Media, Production, and regional teams to ensure global alignment and local market relevance.
- Help maintain a consistent global brand voice while identifying opportunities to engage evolving audiences, particularly older Gen Z.
Qualifications
- Strong background in global brand strategy, creative strategy, or integrated campaign development.
- Proven experience developing and activating multi-market global campaigns.
- Demonstrated ability to shape creative work and influence creative direction, beyond brief writing.
- Experience with campaign architecture, integrated communications planning, and creative pre-testing.
- Strong understanding of consumer insights, audience research, and social strategy.
- Agency experience at a craft-driven creative shop
- International market experience, particularly Germany and/or Australia, is a plus.
- Strong cross-functional collaboration and stakeholder management skills.
Engagement: 3–6 months
