Social Media & Influencer Manager
Employment Type: Full-Time
We are seeking a highly organized, digitally fluent Social Media & Influencer Manager to support organic social programming, creator partnerships, community engagement, and affiliate-driven content initiatives for a contemporary consumer brand in the fashion and lifestyle industry.
This role will have a strong focus on ShopMy, helping manage creator relationships, affiliate storefront activity, product seeding, link performance, and campaign coordination. The ideal candidate combines strong creative instincts with excellent follow-through, understands how creators drive product discovery, and is excited to turn social and affiliate insights into actionable recommendations.
Responsibilities
ShopMy & Creator Affiliate Programs
- Support the day-to-day management and growth of the brand’s ShopMy presence and creator affiliate program.
- Identify, research, and maintain outreach lists for creators, stylists, tastemakers, and affiliate partners whose audiences align with brand priorities.
- Coordinate creator onboarding, product selections, gifting, seeding, affiliate links, storefront updates, and follow-up communications.
- Maintain accurate records of creator contact information, affiliate status, product sends, content links, usage rights, commission details, and partnership history.
- Track ShopMy activity, creator performance, product link engagement, attributed sales, and campaign results; flag high-performing partners and opportunities.
- Support creator briefs, deliverable tracking, approvals, deadlines, and reporting for affiliate and influencer initiatives.
- Monitor creator storefronts and social content to ensure product links, messaging, and brand representation are current and accurate.
- Help identify high-performing creator content for amplification across owned social, e-commerce, paid media, and lifecycle marketing channels.
Social Media Coordination
- Assist in executing the organic social media calendar across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.
- Coordinate publishing schedules, creative assets, captions, product links, approvals, and campaign details across social channels.
- Support day-to-day community management by monitoring comments, direct messages, tags, and customer conversations and escalating issues when needed.
- Track platform trends, creator activity, cultural moments, and competitive content to identify timely opportunities for the brand.
- Maintain consistency across social channels, including brand voice, visual standards, product information, and campaign messaging.
- Assist with short-form content creation, editing, organization, and publishing for TikTok, Instagram Reels, Stories, and other platform-native formats.
- Prepare recurring reports on social growth, engagement, creator activity, ShopMy performance, affiliate results, content performance, and campaign outcomes.
- Translate performance data into concise insights, highlighting successful creators, products, content formats, and optimization opportunities.
- Maintain organized trackers, calendars, briefs, reporting dashboards, and internal documentation.
- Support multiple concurrent campaigns and partnership workflows while managing deadlines and details with care.
- Collaborate closely with internal teams and external partners to keep initiatives moving from outreach through reporting.
Qualifications
- 4+ years of experience in social media, influencer marketing, affiliate marketing, community management, digital marketing, or a related field.
- Experience working with creators, influencers, affiliates, stylists, or brand ambassadors for a consumer, retail, fashion, beauty, wellness, or lifestyle brand.
- Hands-on experience with ShopMy or similar creator affiliate, influencer management, or social commerce platforms is strongly preferred.
- Strong understanding of Instagram, TikTok, Pinterest, and evolving creator and social commerce ecosystems.
- Experience coordinating creator gifting, outreach, content deliverables, affiliate links, and partnership tracking.
- Comfort with Shopify and e-commerce workflows, including product availability, collections, and product-link coordination.
- Strong organizational and project-management skills, with close attention to detail and the ability to manage competing priorities.
- Excellent written communication, copywriting, proofreading, and relationship-management skills.
- Ability to interpret social, creator, affiliate, and e-commerce performance metrics and identify practical next steps.
- Experience with social scheduling, analytics, reporting, affiliate, or creator-management tools is preferred.
- Experience with Canva, Adobe Creative Cloud, or comparable creative tools is preferred.
