Lifecycle Marketing Manager
Contract | 6 Months | Santa Monica, CA | Hybrid
$70/hr (w2, eligible for health insurance and benefits)
An established gaming company is seeking a hands-on Lifecycle Marketing Manager to optimize and evolve lifecycle marketing for a leading gaming franchise. This role will evaluate existing programs, identify performance opportunities, and build refreshed evergreen player journeys that drive engagement, monetization, retention, and reactivation.
The ideal candidate combines strategic lifecycle marketing expertise with strong executional skills, technical proficiency in Braze, and a genuine passion for gaming.
Responsibilities
- Audit existing lifecycle campaigns, audience strategies, messaging, channel mix, and performance to identify opportunities for improvement.
- Develop and launch evergreen player journeys across onboarding, engagement, monetization, retention, and winback.
- Manage campaigns from strategy and briefing through creative development, approvals, QA, and deployment.
- Build and optimize journeys in Braze, including Canvas workflows, segmentation, triggers, personalization, and Liquid logic.
- Partner with Product, Studios, Creative, Analytics, and technical teams to align campaigns with game content and business priorities.
- QA messaging, links, assets, targeting, personalization, and journey logic while ensuring email deliverability best practices.
- Establish lifecycle campaign KPIs, reporting frameworks, and scorecards to measure performance and guide ongoing optimization.
- Document strategic recommendations and build a roadmap to support future lifecycle planning and execution.
Qualifications
- Proven experience in lifecycle, CRM, or retention marketing, including evaluating programs and launching campaigns from strategy through execution.
- Hands-on Braze experience, including Canvas journeys, segmentation, triggers, personalization, and Liquid logic.
- Strong copywriting skills and the ability to tailor messaging to audience behavior and motivations.
- Deep familiarity with Call of Duty, including game modes, progression systems, seasonal content, and its player community.
- Strong analytical, project management, and organizational skills, with the ability to manage multiple workstreams and competing priorities.
- Comfortable working with behavioral data, customer attributes, and technical partners to troubleshoot campaign execution.
- Self-starter who can navigate ambiguity, take initiative, and drive projects forward in a fast-paced environment.
Nice to Have
- Experience with AAA gaming launches or live-service marketing.
- Familiarity with Movable Ink or similar dynamic email personalization tools.
- Experience with Wrike or similar project management platforms.
- Braze certification.
Contract Details
- Duration: November 2, 2026 – May 1, 2027
- Location: Santa Monica, CA
- Hybrid Work Schedule in Santa Monica
- Industry: Gaming / Entertainment
