Marketing Business Analysis (Campaigns)

Marketing Business Analyst | Remote | Healthcare

Our healthcare client is seeking a Marketing Business Analyst to support campaign reporting, marketing analytics, KPI tracking, and data-driven insights across multiple business lines and channels.

This is a 3-month contract with potential for conversion, working 40 hours/week, with a mid/late October start. The role is remote, with a strong preference for candidates based in Minnesota or Houston, TX.

What you’ll do:

• Own monthly campaign reporting and performance analysis

• Track campaign activity, KPIs, and performance across channels

• Build and maintain audience/campaign lists

• Create recurring and ad hoc reports with minimal oversight

• Analyze performance against benchmarks and historical results

• Translate data into clear, actionable insights and recommendations

• Develop and maintain dashboards/reporting using Excel and Power BI

• Partner with marketing and commercial teams to understand business goals and campaign outcomes

• Help tell the story behind the numbers and communicate what the data means to stakeholders

What we’re looking for:

• 5+ years of marketing, marketing analytics, or related experience

• Bachelor’s degree in Marketing or a related field

• Strong Excel skills and experience managing reporting deliverables

• Strong analytical and critical-thinking skills with excellent attention to detail

• Ability to work independently, manage multiple priorities, and move projects forward

• A curious, investigative mindset — someone who enjoys figuring things out rather than simply taking orders

• Strong communication skills and the ability to turn data into a clear narrative

• Comfortable working in a fast-paced, matrixed environment with shifting priorities

Nice to have:

• Healthcare industry experience

• Power BI experience

• Experience supporting multiple brands, channels, or lines of business

• Experience with Adobe Analytics

• Experience creating data-driven presentations and storytelling materials

The ideal candidate is highly organized, self-directed, curious, and comfortable taking ownership. This role is less about having a deep technical stack and more about being able to understand the numbers, identify what matters, and clearly explain what the data means and what should happen next.

Interested? Please reach out with your resume and a brief overview of your relevant experience.