Marketing Specialist
Client: UnitedHealthcare
Employment Type: Freelance
Location: Hybrid – 2-3 days/week onsite (if less than 30 miles away otherwise fully remote)
Schedule: Monday–Friday, 9:00 AM–5:00 PM
Duration: 12 months
About the Role
UnitedHealthcare is seeking an organized, detail-focused Marketing Specialist II to support Government Programs marketing initiatives. This freelance role will help deliver consumer communications and campaign materials that support Medicare and retiree member engagement while meeting enterprise, clinical, compliance, and brand requirements.
The ideal candidate is comfortable managing multiple tactical workstreams, maintaining accurate campaign documentation, and coordinating with cross-functional partners in a fast-paced, highly regulated environment.
Key Responsibilities
- Execute recurring marketing campaign activities, including campaign setup, material versioning, production crosswalks, bundling, and task tracking.
- Maintain accurate campaign, project, and process documentation.
- Coordinate campaign deliverables with Marketing, Creative, Legal, Regulatory, Product, and other internal stakeholders.
- Provide proactive status updates, identify risks, and help keep projects on schedule.
- Apply UnitedHealthcare brand guidelines, compliance standards, and communication requirements to marketing materials.
- Use project management tools, including Workfront when applicable, to schedule touchpoints, review proofs, and track weekly progress.
- Support the organization and review of campaign data, production details, and related records.
- Anticipate team needs and contribute practical solutions that improve campaign execution.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience may be considered.
- At least 2 years of experience in marketing operations, creative traffic, project coordination, or campaign management.
- Experience working in a matrixed environment with multiple stakeholders and competing priorities.
- Strong organizational skills, attention to detail, and ability to manage several projects simultaneously.
- Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
- Clear written and verbal communication skills.
- Ability to learn new systems quickly and adapt to evolving business needs.
Preferred Qualifications
- Experience in healthcare, insurance, Medicare, retiree programs, or other regulated industries.
- Experience using Workfront or similar project management platforms.
- Familiarity with Adobe Experience Manager, Tableau, Visio, or related marketing technology tools.
- Experience supporting direct mail, bill of materials, or production workflow processes.
- Ability to connect detailed campaign execution to broader member engagement and business objectives.
Work Environment
This role is currently remote. Candidates should be aware that future policy changes could require onsite work in Minnesota if the position converts to a full-time employee role. UnitedHealthcare values dependable execution, proactive communication, adaptability, and a strong commitment to quality in a rapidly changing healthcare marketing environment.
