Paid Search Campaign Coordinator (SEM)
We are seeking a Freelance Paid Search Campaign Coordinator (SEM) to support paid search initiatives on an as-needed basis during a transitional period. This contractor will help manage campaign implementation, optimization, forecasting, and ongoing performance monitoring across search marketing programs. The initial engagement is expected to last approximately 2–3 months, with the possibility of extension depending on business needs.
This role is ideal for a hands-on SEM professional who can step in quickly, work independently, and provide reliable execution and strategic support. Weekly hours are expected to range from 20–40, depending on project volume and priorities. Candidates must be located within the continental United States.
Key Responsibilities:
- Launch, manage, and optimize paid search campaigns across relevant platforms.
- Monitor campaign performance and recommend adjustments to improve ROI, conversion rates, and overall efficiency.
- Develop campaign forecasts, pacing updates, and performance projections.
- Support keyword strategy, bid management, ad copy testing, and audience targeting.
- Analyze campaign data and prepare clear, actionable performance reports.
- Identify opportunities for campaign expansion, refinement, and process improvement.
- Collaborate with internal stakeholders to align search strategy with broader marketing goals.
- Provide flexible support based on workload and evolving business needs.
Preferred Qualifications:
- Proven experience managing SEM or paid search campaigns in a freelance, contract, or in-house capacity.
- Strong understanding of campaign setup, optimization techniques, and search performance analytics.
- Experience with forecasting, budget pacing, and performance reporting.
- Ability to work autonomously and ramp up quickly in a fast-moving environment.
- Excellent communication skills and comfort partnering with cross-functional teams.
- Availability to support a fluctuating weekly workload of 20–40 hours.
- Must be based within the continental United States.
This freelance opportunity offers the chance to provide immediate impact while helping stabilize and strengthen paid search efforts during a key transition period.
