Paid Search Strategist
Remote (U.S.)
Full-time
Our agency client is seeking a Paid Search Strategist to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands-on digital marketer with strong experience managing Google Ads campaigns across multiple clients, optimizing performance at scale, and translating data into actionable insights that drive measurable business results.
This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to a collaborative and fast-paced paid media team environment.
Responsibilities
- Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
- Manage a portfolio of up to 10 client accounts simultaneously in a fast-paced agency environment
- Execute keyword strategy, bid adjustments, audience targeting, and testing strategies to improve campaign performance
- Analyze campaign performance and optimize toward KPIs such as CPA, ROAS, conversion rate, and lead quality
- Manage campaigns with monthly ad spend ranging from approximately $50K–$1M
- Work across ecommerce and lead generation clients
- Collaborate cross-functionally with creative, analytics, and account teams
- Create performance reports and communicate insights to internal stakeholders and clients
- Identify optimization opportunities through testing, audience segmentation, and performance analysis
- Implement and validate conversion tracking via Google Tag Manager or similar tools
- Manage priorities across multiple projects in a deadline-driven environment
Requirements
- 4–6+ years of paid search or performance marketing experience
- MUST HAVE AGENCY EXPERIENCE
- MUST HAVE experience managing multiple client accounts simultaneously (3–10 accounts)
- Strong hands-on experience with Google Ads and Microsoft Ads
- Experience managing campaigns with monthly ad spend ranging from approximately $50K–$1M
- Experience with Google Merchant Center and ecommerce product feed campaigns
- Experience working with GA4 or similar analytics platforms
- Experience implementing conversion tracking via Google Tag Manager or similar tools
- Strong understanding of performance metrics and optimization strategy
- Ability to communicate performance insights clearly to internal teams and clients
- Strong analytical, organizational, and time management skills
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
Preferred Qualifications
- Experience working with ecommerce or retail clients
- Experience managing product feeds or shopping campaigns
- Exposure to SA360, DV360, or other Google Marketing Platform tools
- Familiarity with landing page optimization best practices
- Google Ads or Microsoft Ads certifications
Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
