Product Content Lead / Product Content Marketing Manager

Location: Maplewood, MN (Hybrid/Onsite)
Duration: Temporary/Contract
Hours: Full-Time

Overview

We are seeking an experienced Product Content Marketing professional to support the development and execution of strategic product content initiatives within a large, global, matrixed organization. This role will partner closely with cross-functional marketing, portfolio, demand generation, activation, technical service, and creative teams to develop and optimize compelling product content that supports customer engagement and drives business growth.

The ideal candidate brings strong writing and project management expertise, experience supporting B2B product launches, and the ability to manage complex content initiatives from strategy through execution.

Key Responsibilities

• Contribute to and execute the annual product content plan aligned to broader marketing objectives, ensuring projects are delivered on time and within budget.
• Collaborate with portfolio marketing, demand generation, activation teams, technical service teams, and additional stakeholders to develop and execute content marketing strategies that support the customer decision journey.
• Lead New Product Introduction (NPI) collateral and content development initiatives in partnership with internal and external creative agencies.
• Develop, optimize, and approve product grouping and Base-Variant content to support global product launches and distribution needs.
• Ensure global content is properly handed off to internal teams for website loading, linking, categorization, and distribution partner deployment.
• Support and influence Product Content Health metrics through cross-functional collaboration and optimization efforts.
• Maintain and optimize product content libraries to ensure content remains relevant, effective, and aligned to portfolio goals.
• Partner with global portfolio leads, area portfolio leads, and activation planners to ensure consistency and strategic alignment across markets.
• Lead complex, cross-functional projects across multiple teams and business functions.
• Create compelling product content for both internal and external audiences across multiple multimedia platforms.
• Support integrated marketing communications campaigns through scalable and engaging content development.
• Ensure all content aligns with brand standards and corporate identity guidelines.
• Collaborate closely with demand generation leaders and subject matter experts to ensure content aligns to campaign objectives and customer journey stages.

Required Qualifications

• Bachelor’s degree or higher from an accredited university.
• Minimum of 7 years of combined experience in digital marketing, product content marketing, or marketing communications with a strong digital focus.
• Proven experience working within a large, global, matrixed organization.
• Strong writing, editing, and communication skills.
• Exceptional attention to detail and organizational skills.
• Demonstrated ability to manage multiple projects and deadlines simultaneously.
• Strong project management and stakeholder management experience.
• Proactive, self-directed approach with a strong sense of ownership and accountability.
• Experience collaborating cross-functionally across marketing and business teams.

Preferred Qualifications

• Experience supporting B2B product launches and New Product Introduction (NPI) initiatives.
• Background in content marketing, marketing automation, and customer journey mapping.
• Experience in project management, account management, or similar client-facing roles.
• Strong planning and organizational capabilities.
• Ability to think strategically while also executing tactically.
• Collaborative mindset with the ability to influence across teams and functions.
• “Get it done” mentality with a focus on driving results and meeting deadlines.

Additional Information

• Location: Maplewood, MN
• Schedule: Hybrid/Onsite
• Number of Positions: 1
• Industry experience in product marketing, content strategy, or integrated marketing communications strongly preferred.