Retail Marketing Manager-Beauty-LA

Position Overview
The Retail Marketing Manager is responsible for executing retail marketing strategies across Sephora and key global partners, ensuring seamless product launches, elevated in-store presence, and best-in-class digital execution.
This role is highly cross-functional and detail-driven, requiring exceptional project management, retail expertise, and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously.
This is a hands-on execution role with significant ownership of retail-facing deliverables and day-to-day partner relationships.

What You’ll Own

RETAIL LAUNCH & CALENDAR MANAGEMENT
• Own and manage the 360° retail calendar across launches, promotions, and activations
• Lead end-to-end execution of product launches across all retail partners
• Manage NPF submissions and retail portals
• Ensure accurate, on-time go-live across all channels

RETAIL PARTNER MANAGEMENT
• Serve as primary day-to-day contact for Sephora and key retail partners
• Pitch product placements, promotions, and retail opportunities
• Build and maintain strong relationships across merchandising and marketing teams
• Support retailer-specific initiatives and evolving opportunities

VISUAL MERCHANDISING PLANNING & EXECUTION
• Lead execution of gondola and fixture updates across all launches
• Own timelines across creative, graphics, assortment updates, and delivery
• Ensure alignment with Sephora requirements and approvals

RETAIL MARKETING & DOTCOM EXECUTION
• Manage retail portal submissions for digital exposure and campaigns
• Coordinate product pages, copy, and asset delivery
• Support MBCs, FOS placements, and app features
• Partner with Marketing to ensure seamless campaign execution at retail

SAMPLING & RETAIL PROGRAMS
• Own execution of sampling strategy across retail partners
• Pitch and manage programs including gratis, training product, and sampling initiatives

CROSS-FUNCTIONAL EXECUTION
• Partner with Marketing, Sales, Operations, Planning and Finance
• Ensure tight alignment and flawless execution across all functions

PERFORMANCE TRACKING & INSIGHTS
• Analyze retail performance and category trends
• Track effectiveness of launches and marketing initiatives
• Contribute to business reviews and presentations

SPECIAL PROJECTS & ACTIVATIONS
• Support GMA / LIVE shows, retailer-exclusive launches, and pop-ups
• Own logistics, assets, and execution end-to-end

What success looks like
• Flawless execution of retail launches and timelines
• Strong retail partner relationships and increased placement opportunities
• Improved speed and accuracy of retail submissions
• Elevated in-store visual presence and consistency
• Seamless cross-functional alignment and execution

What We’re Looking For
• 4–7+ years in beauty specific retail marketing, key account management, or merchandising
• Strong experience working with Sephora strongly preferred
• Exceptional attention to detail and project management skills
• Ability to manage multiple timelines and stakeholders simultaneously
• Strong communication and relationship-building capabilities
• Comfortable operating in a fast-paced, high-growth environment
• Hands-on, execution-first mindset